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SOI Calculator

How many customers do YOU need? You may be surprised at the answer! Top Producers report their statistics every year to the National Association of REALTORS®.

Why does it work?

Top agents tell us that 66% of their business comes from their sphere of influence. That translates into one transaction for every 12 people if you stay in touch with them every 30 days.

Consistency is clearly the key to successful branding. It starts with creating the book of business you need for continuous, repeatable success in ANY market!

How many people do you need in your SOI?

Enter how much money you would like to make and your average commission amount per transaction.

Click the Calculate My SOI link to see how many people you need to stay in contact with to reach your goals.

YOUR SOI CALCULATOR

Your desired annual income?

Your average commission per transaction?

Calculate My SOI

I need 27 transactions this year to achieve my goal.

66% of business comes from my SOI, which means that 18 transactions will come from my SOI.

216

If one of every 12 people in my SOI provide me with a transaction this year, I will need 216 people in my SOI to meet my goal.

Now you have your number! How far off are you?

What we've found is that this is where most agents stall. Even if they KNOW they need more people in their sphere of influence (and more influence in their sphere) - they simply don't know what to do next.

Here are a few suggestions:

Download our BusinessBASE^® - includes suggestions for the 150 people who SHOULD be in your sphere plus the how/when and why for contacting them.
Harvest from past and present transactions - client contacts from both sides
Networking - Local Chamber of Commerce, Rotary Club, etc.
Connectivity - Add 2 people per day each business day of the year, you could effectively grow your book of business to more than 500 within 12 months
Acquire the client bases of agents leaving the industry

Why should you grow your sphere of influence SOONER rather than Later? It's simple when you consider the average Lifetime Value of a Customer is more than $49,000!