To grow your business and your market share in today’s competitive real estate industry, brokers and managers have to put the systems in place to ensure that they are always in front in their recruiting efforts. That means building a strong, viable hit list of experienced recruiting candidates and consistently ‘farming’ them month after month. It’s also a recommended practice to put additional systems in place to ensure you are attracting new agents as well and paying close attention to the needs of your current sales associates so as to not lose any great producers who might feel slighted or overlooked.
In a database of some sort (it can even be as simple as excel), create your list of top agents who you would like to bring on board to your organization and then start learning all you can about these top producers.
We’ve got a powerful, direct-response campaign of postcards that makes touching base month after month really simple. You can also message them on social media, send them handwritten notes, a quick word via email – but the most effective and easy way to stay in touch and top of mind is the recruiting postcard.
This is the hardest part for most brokers – the dreaded phone call! Remember though – if you’re using the experienced agent recruiting postcards consistently then you’re actually warming up those calls which makes it easier to pick up and dial. Be personable, be strong, let them lEknow what you are doing differently in your office that would make a difference in their career and close for the appointment.
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