The truth is most sellers at this point are a little discouraged. Frustrated. Sometimes even scared of getting stuck in a tough situation. That’s where using direct response postcards that ask the questions that are already in their minds is a smart strategy for success.
When you couple our expired listings postcards with direct offers such as free reports on how to get their home sold, what they should look for in an agent, our merchandising review and other smart agent tools, sellers see you as more than just an agent – they see you as a resource that is delivering what they need. And that? Is the leverage you are looking for in your market?
Take the time to choose the expired listing postcards that resonate most with you, then also be sure to check out the free reports that we have to offer that will be a good fit. You can use these as an offer on your postcards and let sellers know to just call or email you for the free report of their choice. You can also use these valuable expired tools as opt-in pieces on your website. Consumers can give you their name and email address to download them. What a terrific way to build your email database!
Patience, confidence and visuals are three important components to winning over sellers whose listings have expired. And PRICING. Many expired listings are simply a result of overpricing. Whether that is because of an agent error, stubborn sellers or a combination – it really all does come down to pricing. We’ve got a great eBook on how to get your listings priced right in ANY market!
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