Top agents now that to capture the business and referrals of the folks in their market area, they must first CONNECT with those folks on a regular basis so that they can establish a sense of like, trust and top-of-mind awareness that will help their name be the one that jumps out when someone in their market area has a real estate question or need.
Real estate newsletters are a perfect way to do that. Whether you are sending a monthly newsletter or choosing the more economical Every Door Direct means of sharing your newsletters, providing the kind of hyper-local information as well as broader-stroke market content with personal touches is a great recipe for success.
Many of our clients like the ease of use of our already done for you newsletters. They don’t have to spend the valuable time they could be face to face or at least voice to voice with prospects to try to create content, figure out templates or layout, print, address and mail newsletters. For savvy, high productivity agents, they understand that sometimes it really is better to delegate!
Content that makes people think or ask questions such as market conditions, mortgage rates, how-to’s, timely information
Calls to action such as call for a free list of homes/list of resources/consultation/comparative market analysis
Fun facts that capture people’s attention and prompt them to want to share with their friends
Your contact information: name, company, phone, website, social media, etc.
A warm and personable message and invitation to connect with you
Hyper local information if you can get it such as what’s happening in local schools, businesses, restaurants and in surrounding neighborhoods
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