As with any direct marketing tool, be sure that your door hangers, are using many of the same powerful components that your postcard marketing campaigns use to ensure your success rate and return on investment. Things like a compelling direct response offer, deadline, stand-out headline - and matching your message to your market segment are always great ways to give your marketing the competitive edge you need to succeed in today's world. If you'd like more ideas, please refer to our 10 Best Practices in Direct Marketing.
Creating ‘just a postcard’ isn’t tough. Crafting the right messages for the right people at the right time so that it drives your business and helps you build your customer base? That requires a few best practices and a little strategic planning. As experienced leaders in helping entrepreneurs and business owners create postcards for every industry, we’d like to share five keys to what makes postcard marketing work, and even a little of what doesn’t so you can steer clear of the common missteps others have made in the past.
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