A Guide to Strategic Marketing for Top Producers
Dear Customer: Fall into the joy of learning, and you might just find yourself at the head of the class!

"An investment in knowledge
pays the best interest."
Yes, ol' Benjamin Franklin had it figured out
even way back when. As we seek answers and assistance in this swiftly changing economy, knowledge very often holds the key to pressing forward without losing our footing. Thirst for it, embrace it and celebrate your ability to learn--
no matter what age, stage of life, social standing or background--and find yourself opening great doors to all that the world has to offer.

Take a Back-to-School
Approach to Prospecting
Tips for creating successful business
partnerships with local schools
By Julia Escobar, Director of
Corporate Marketing
An estimated 20 million students return to schools across the country around this time
each year, along with their parents, teachers and dedicated faculty members. As a former PTA president and PTSA board member, I can tell you first hand how effective and mutually beneficial
it is to develop relationships with the people at these noble institutions.

When it comes to a hot button for passionate topics, few rival the subject of our nation's children. Educators, front office staff and sports coaches all will gladly welcome your help in creating the best possible learning environment for their students.

With some clever marketing and the willingness to make a friend first and a sale later, becoming a business partner for your local schools could very well make you the go-to agent for legions of people, all while supporting a worthy cause.

Here are some ideas to get you started:

1. Make a contact list for area schools. Most can be found on county websites and will include the principal's name, address
   and phone numbers.
2. Call each school to get the name and contact information for the PTA or PTSA president (or vice president of ways and means) so that you can inquire about their business partnership programs.
3. Dive in, and get involved. For many schools, a fresh face and savvy business acumen are a refreshing addition to their volunteer list.
4. Be proactive. Offer to sponsor a teacher breakfast, rally local businesses to donate school supplies, books or equipment to the media center, or become a Junior Achievement volunteer.
5. Team up! Do you have a mortgage broker, title rep, attorney or CPA that you normally refer clients to? Ask them to join in and increase your exposure as the team to turn to.
6. Advertise in the school's agenda book or monthly newsletter.
   The revenue helps purchase needed items, and you get
   valuable exposure.
7. Participate in the Great American Teach-In. This annual event brings business professionals, parents and local leaders together to be "teachers for a day" at local schools.

With school enrollments climbing every year, the need for outside support grows exponentially. Becoming a resource for one school very often means becoming networked with anywhere from one to six surrounding communities, depending on boundaries. That translates into an opportunity to connect with literally hundreds of prospects. Add this long list of connections to your BusinessBASE™ or contact-management system, and you'll be surprised at how quickly your sphere of influence grows.

What can you offer that's different? Do you have a unique talent, skill, resource or perspective that you're willing to share? Maybe you have access to a printing company that can help outsource newsletters. Do you have organization skills that would help streamline a book drive or membership rally? Perhaps you have a soft spot for helping kids in need and would like to work with the guidance department to sponsor or mentor a troubled child?

The opportunities for involvement are as limitless as the rewards you'll reap when you commit to a specialized market such as this. You're filling a need and developing valuable relationships that will last long after this year's students are grown.

Need even more ideas? Download our FREE REPORT: 10 Ways to Support Your Local PTAs! This handy report is packed with tips for building successful relationships with your local schools and helpful insights into ways you can contribute to our nation's educators. Visit ProspectsPLUS! and click on our Articles section, then click on FREE REPORT: 10 Ways to Support Your Local PTAs!

And the Winner Is...
Dennis Moorcroft, Northwood Realty
"I have owned ProspectsPLUS! software for about two years now, and it has been a very useful tool in support of my real estate practice. I have been sending periodic mailings to my farm area since I started in the business 3 years ago. I have sent various magnets, calendars and fliers but never generated any business from the marketing.

I recently started to utilize MLSmailings.com, the automatic postcard service, along with sending a postcard to my farm area of approximately 300 homes each time I get a new listing or when I sell a house.

After just a couple of months of mailings to my farm area, I received a call from prospects that had outgrown their current residence and were looking to upgrade. I got a listing appointment and landed the listing. I sold their house and helped them find their new home, generating $500,000 in new business.

The commission generated from those sales more than paid for all of the postcards I have sent. Thank you, ProspectsPLUS!, for an affordable and effective means of reaching my prospects!"

Dennis will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

It's back-to-school time.  Are the agents in your office ready to learn?
It's time to get out of vacation mode and back into the business of real estate. Fall is the ideal season to get on the fast track to capturing new market share.

How? With a FREE Master Marketing Meeting™--a fast, simple and fun workshop that provides agents with the fundamentals and success systems to increase both production and profitability in today’s changing economy.

In just 30 short minutes, your agents will laugh while they learn the secrets to:

• marketing themselves using six proven building blocks
• becoming the go-to agent for local corporations
• getting FSBOs to call them
• finding ready, willing and able buyers for just 8¢ per record
• winning in a tough or changing market
• generating six additional commissions in the next
  12 months--guaranteed!

Visit www.mastermarketingassociation.org or call Julie today at
866-405-3641 to find out more about how this innovative, results-producing workshop can help your agents combine old-school lessons with new-school technology to realize real-world results this fall!

Miss an issue?
We archive all of our Master Marketing Newsletters and past articles online. Simply visit ProspectsPLUS!, and click on Featured Articles
and Past Newsletters. There you will find a library of helpful articles
and ideas.

Brokers and managers, this is an excellent resource when choosing topics for office meetings! Agents, browse through our collection to
find timely tips and market-savvy tools.

What's next? We are developing our own RSS feed so that you can stream our articles and newsletters straight to your e-mail or website. Look for us in syndication!

Article ideas…
What do you want to learn about? We strive to bring the best in business ideas to your in box every month. We would appreciate your input as to what you would like to see spotlighted in our newsletters, SupportPLUS! and upcoming products. E-mail Julie today at and tell her what you want to know!

Did you hear? Our IVR System
is Making Implementation Simple
As we continue to bring new products and services to the market, your demand for simple software setup and product assistance is a vital part of our customer support. Call our new prerecorded voice mail at 941.465.4251 today, and select a topic from the menu.

You can:

• get assistance on installing your ProspectsPLUS! software
• register your software
• learn about categories & campaigns
• send postcards to us for printing & mailing

Call 24 hours a day! Long-distance charges may apply.

We're Growing!
Our swiftly changing economy has created
a need to expand our team of account executives in specific market areas across
the country. We're looking for self-motivated professionals for both our ProspectsPLUS! team and our Opportunity Knocks team, which
serves a wide range of vertical markets.

If you know anyone who might be interested in an exciting opportunity to bring extraordinary products and services
to the marketplace, expand their skill set to include platform speaking, and work with one of the fastest-growing companies in the industry, then contact our Director of People Strategy, Jonathan Lunsford at 941.465.4249 to learn more.

You also can visit the careers section of our website HERE .

Book Review
Purple Cow
by Seth Godin
In our challenging, rapidly-changing world, marketing requires being remarkable, much like a purple cow in a field of Guernseys! Mr. Godin spotlights companies that truly add sizzle and success to their marketing plans by doing just that. Join us this month as we color our world extraordinary by reading this innovative and vibrant book!

September Master
Marketing Tips!
In a changing market, couple old-school lessons with new-school technology to truly differentiate yourself in your area!

Wondering About Webinars?
We are having great success with our new webinar series of marketing and implementation tools. These biweekly events are packed with timely tools, tips and results-producing how-tos. Visit our
Webinars Page for a complete listing of events.

September 10:
Working with Expireds

September 17:
Unlock the Magic of MLSmailings.com

September 24:
Mastering Your Presentation Tools

New Heroes Campaigns
ProspectsPLUS! introduces the Teacher Passion campaign--the first in our Heroes series of campaigns--in the September SupportPLUS! release. The postcard and brochure celebrate educators and teachers in your market area. Use them alongside the tips found in the article on the left, and you might just find yourself with great grades for prospecting!

Baby Safety Month – What a great time of year to host a baby safety fair at a local store, park or hospital. Recruit some co-sponsors such as local pediatricians to run health screenings. Your local sheriff's office or fire department will often pitch in to check car seat safety. Pediatric dentists and child photography studios are more great resources. Contact your local news crew about doing a human relations piece to get yourself a little free press!

Labor Day: September 3
Celebrate Labor Day this month
with a picnic, a postcard or a
much-needed day off!
Send this postcard now
with PostcardsPLUS!

Here are a few more dates
to remember when prospecting
this month:

Hispanic Heritage Month:
September 15-Oct 15

Grandparents Day:
September 9

World Gratitude Day:
September 21

Yom Kippur:
September 22

First Day of Autumn:
September 23

For a complete list of this month's calendared events,
View the September Snapshot

Discover Landvoice, an innovative lead-generation tool that finds FSBOs in your marketplace. All ProspectsPLUS! customers receive 33% off during their first quarter of use! Click on the logo above for more details, and start receiving a daily
e-mail that lists every FSBO in your area today!

Do you have your 2007-2008 Master Marketing Schedule™?
This FREE 24-month calendar is
an invaluable guide to keeping
your marketing fresh, innovative
and timely. Request yours today!

ProspectsPLUS! Support Center
Did you know that we now have an inside account manager division? 

This team
of talented individuals is ready, willing and able to help customers get their questions answered, renew their SupportPLUS! subscriptions, learn valuable implementation tools and get the inside scoop on new campaigns and products that are in development at our Support Center.

Working closely with our Customer Support staff, this new division adds one more avenue our clients can turn to when seeking resources.

Need technical assistance? We can be reached at 800.287.5710
Mon.-Fri. 9:00 a.m.-7:00 p.m. Eastern Time. We also now have Spanish-speaking customer
support personnel!

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800.287.5710.

Thanks for using ProspectsPLUS!
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