A Guide to Strategic Marketing for Top Producers
Dear Customer: Set your table for success this month with colorful ideas for making the most of the holiday season.

An Attitude of Gratitude
During the next few months, our thoughts, our weekends and our lives will be filled with holiday gatherings--opportunities to reconnect with family and friends while reflecting on the blessings that fill our lives.

It's all too easy to get caught up in the race to succeed in this changing market and to constantly keep our priority plates spinning with the demands and responsibilities of everyday life.

Perspective is everything as you make your way through each day. As a salesperson, you set your own pace, create your own schedule, define your own goals and have
the freedom to be your own boss.

Take some time each day to be grateful for the opportunities before you. Count among your blessings the ability to manage your time effectively so that you can strike that delicate balance between personal and business time. Happy is the man or woman who celebrates all that each day brings with humor, compassion and that ever-important attitude of gratitude.

Make Way for the Holidays
It's ALL in the preparation!
By Julia Escobar, Director
of Corporate Marketing
From marketing and meal making to everything in-between, surviving the
mad holiday dash while maintaining your momentum (and sanity) requires the same common sense and careful planning needed before a big feast, a houseful of company or the exam of a lifetime. It's ALL in
the preparation!

1. Find your center. That might sound
like a lot of new-age hot air to some, but there is real power in finding and keeping your focus when your world is spinning at lightning speed. Knowing who you are and where you are going gives you the energy you need to succeed and keeps you grounded as you put one foot in front of the other each day. A good way to start is to begin each morning with positive affirmations of your goals and life and an open journal page on which to write your daily to-do list. No time, you say? Turn that clock back an extra 15 to 20 minutes, and make the time. Success in this industry and in this market requires balance, dedication and fearless focus. Find your center, and you might just be pleasantly surprised to feel your energy increase, your momentum build and your quality of life improve beyond your dreams.

2. Have a plan. Ready, set, go! Grab your calendar, your kids and your significant other, and plot your course before the holidays arrive so that you can carve out a healthy balance of fun and work--and even capture a few precious moments for yourself! Take a look at your travel schedule, school calendars, office events and customer needs, and carefully block out your time in advance--including some well-deserved "you" time so that you can regroup and reenergize each week in an effort to be your personal best.

3. Gift list. ‘Tis the season to get a jump on those holiday gift lists for family and friends as well as your VIP customers. Online shopping makes it quick and simple and, in many cases, offers free gift wrapping and shipping. If "cybershopping" isn't your thing, set aside a few hours each week for some in-person power shopping. Consider Lowe’s gift cards (where you can reap REALTOR® benefits); treat towers or fruit from Harry and David or The Popcorn Factory; gift cards for local restaurants; personalized mugs with cocoa or coffee; CDs of holiday music to ring in the season; or fresh evergreen wreaths or rosemary plants. These all make great gifts and allow for one-stop shopping to keep you on task during this busy time.

4. Look ahead. There's no time to play “catch-up” in a changing market; you have to be forward thinking and first to the game. So while you are prioritizing your November and December, plan to meet with your family first, then with your office teammates and manager for a last look at where you stand in 2007 and a good look at your 2008 goals. Doing so will enable you to develop your business plan early and be one step ahead of the competition come January.

5. Give thanks. Building your book of business to the point where it becomes a sellable asset when you are ready to retire is no small thing. First and foremost, it takes commitment to the relationships you've built with the VIPs in your sphere of influence. Now more than ever, it is vital that you take the time to connect with your client base each day. Download our free BusinessBASE™ for an extensive list of ideas on how and when to contact your customers. It will teach you to segment your sphere so that you can make contacting them via our SEND-CALL-SEE technique part of your daily prospecting without being overwhelmed. It's simple during this time of year: Send holiday wishes via postcards, presents or greeting cards; or call to say thanks for their business, and ask if they have any questions or need any help in our changing market. Be sure to see the top clients who consistently send referrals your way in person--take them to lunch, invite them to dinner, or stop by with a holiday pie and a warm hello.

6. Take care of yourself. You are the CEO of your own business and are ready to make 2008 your best year ever, right? Then remember to take care of you this season. Give yourself the gift of personal time when you need it. Acquire the tools and training to do your job more effectively and efficiently. Delegate what you can, and prioritize the rest. Focus on the high-priority activities that are closest to your bottom line at work. Savor those precious memories made when snuggling your child, watching a holiday performance, eating together as a family and celebrating the blessings in your life.

During this season of thanks, we want you to know how very much we appreciate you letting us into your lives. Our commitment to you and the real estate industry at large is to consistently offer new ideas, solutions and training that help make a better life for you and your family. So from our team to yours, have a happy and safe holiday season!

For more ideas on how you can continuously impact your market area, visit www.prospectsplus.com. If you have questions or ideas that you would like to share, call Julie at toll free
at 866.405.3641.

And the Winner Is... Jill Render,
Coldwell Banker, Pennsylvania
"I have been in the real estate business for not quite two years and bought the ProspectsPLUS! program in April of 2007. I immediately started mailing the "Expired Listing?" brochures. I received a phone call after I mailed just the third brochure. This house had been on the market for 2 years with 2 other agencies. I got the listing and SOLD the house in 28 DAYS! I just closed this sale yesterday, making it the highest commission
I have ever received.

"This has created so much talk in the area that I am now getting phone calls from other homeowners needing to sell their houses. When I bought ProspectsPLUS!, I was told that if I would just use it, they would guarantee at least 6 extra sales a year. I'm a true believer, and I know I will far bypass those 6 extra sales this year."

Jill will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

We developed the blog to reinforce our commitment to facilitating as much interaction as possible with our clients and to constantly provide new and effective resources to help ensure your success.

The blog offers new entries each week, guest columnists and an opportunity for you to ask questions and share your views. So come talk to us; share your comments, ideas, stories and more. We invite you to drop by, bookmark the site and grow with us through this changing market!

Visit the Bullseye Blog Now!

Now think about how it would feel if:

• You knew, without question, that you could count on a consistent, repeatable income in ANY market?
• Your career and life were so in balance that all work and no play was not even an option?
• You could master the coaches' secrets to make sure your listings were always priced for marketability?
• You had an endless supply of qualified leads?
• At the end of the day, you could take pride in the fact that you control your career, instead of your career controlling you?
• You could begin EACH new year on track and comfortable knowing that you had what you needed to EXCEED your goals?

Isn't it time to LOVE what you do and FEEL great about it EVERY day?
We can help make that happen! For a free consultation, call us today
at 866.405.3638!

Visit ProspectsPLUS! Achievement Coaching Now!

Book Review
The Fred Factor:
How passion in
your work and life can turn the ordinary into the extraordinary
by Mark Sanborn
In his powerful new book, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and sees an opportunity to make a difference in the lives of those he serves. Through stories about Fred and others like him, Sanborn reveals the four basic principles that will help us all bring fresh energy and creativity to our life and work.

November Master Marketing Tips!
Kick off your holiday season with new learning tools, a great attitude, a quick trip to Vegas and a chance to touch base with all of the VIPs in your BusinessBASE™!

Webinars
We invite you to join us for our content-rich, humor-laced Webinars. These fun and informative sessions are a great tool to learn how to better use our software system, navigate tricky market changes and ramp up your skill set as you close out 2007 and ready yourself for a GREAT ‘O8! Visit our Webinars Page for a complete listing of events.

November 1st
Planning for Profits in 2008!
Join Business Coach Wayne Einhorn as he share the secrets of success top producers implement to have consistent, repeatable production in ANY market. Learn how to close out ’07 the right way and gear up for
a GREAT ’08!

November 5th
Unlock the Magic of MLSmailings.com™
Join our helpful support team members as we walk you through
the step-by-step simplicity of automating your marketing with MLSmailings.com.

November 12th
FSBO Conference Calls
We know that more than 80% of all FSBOs eventually list with an agent, right? Join us to learn how this unique system enables you to become the 'go-to' resource in
your market!

November 19th
ProspectsPLUS! 101
Join us as we walk you through the step-by-step process for jump-starting your marketing using this dynamic, results-producing software!

November 26th
Data Mining
Savvy agents know that the secret to success in a quickly shifting market is to be as laser-targeted as possible in your marketing. Join us to learn how our data-mining strategies can help you fine-tune your prospect search, open new niche markets to grow your sphere of influence and win nine out of 10 listing presentations!

Veterans Day - November 12th
Honor our veterans by sending postcards to your sphere of influence and farm area. Make it a point to personally contact your veteran VIPs.
Send this postcard now
with PostcardsPLUS!

Thanksgiving - November 22nd
Send cards of thanks to your client base, and deliver fresh-baked pies or holiday centerpieces to your top customers, letting them know how very much you appreciate them.
Send this postcard now
with PostcardsPLUS!

Get ready for NAR! We can't wait to see you at the Sands in Las Vegas! Bring your referral brochures, plenty of business cards and an open mind so that you can learn new techniques, meet new friends and come back a WINNER! Visit us in Booth #4241 and pick up your FREE Master Marketing Schedule™!

For a complete list of this month's calendared events,
View the November Snapshot

Have you tried Landvoice yet?
This innovative lead-generation
tool finds FSBOs in your market. All ProspectsPLUS! customers receive 33% off during their first quarter of use! Click on the logo above for details, and start receiving a daily
e-mail that lists every FSBO in your area today!

ProspectsPLUS! Support Center
We are here
to help Mon.-Fri. 9:00a.m.-7:00p.m. Eastern Time.
Call us today!
800.287.5710

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800.287.5710.

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