Dear Customer, Enjoy this
Month's Issue of The Master
Marketing Newsletter™
A Guide to Strategic Marketing
for Top Producers

Giving Thanks... to You!
When you count your blessings this Thanksgiving and appreciate the family members and friends who bring the best to your life, remember to appreciate yourself, as well.

You're among the few who are brave enough to "independently contract" and carve a niche in this industry. What an amazing challenge and incredible journey! With enough skill, energy and work ethic, this business is recession-proof, has no glass ceiling and offers unlimited opportunity for growth. Few other careers allow you to set your own schedule, manage your own business
and make friends along the way.

Be sure to thank those who inspire you, help you and make your job easier. Thank your family for their support and, as you head into the new year, be sure to make them part of your goal setting. Knowing that you are working toward goals that reflect their interests and desires (such as a family vacation or a new car) makes it easier for them to be understanding during those "crunch times" when you are hassled
and hurried.

While we're on the subject, we want to take this opportunity to thank you for your business, your time and your patronage. It is our honor and privilege to consistently bring you the best ideas, systems and strategies the industry has to offer! Happy Thanksgiving from the ProspectsPLUS! family!

Setting the Table for Success
Fourth Quarter Strategies for Maximizing Your Market
By Julia Escobar, Corporate Marketing Director
Savvy real estate professionals know that the key to setting the
table for a successful new year is to start early. While much of the competition falls into cruise control, plans holiday parties or simply waits for the economic shift to suit their style, top producers turn up the heat to sweep the market share in their absence.

Here are some time-tested tips and techniques designed to ensure your "sales table" is perfectly set in anticipation
of a great 2007:

1. Prospect, Promote and Prosper. In changing markets, many agents stop advertising, re-direct their marketing dollars to the year ahead and put prospecting in park until after the holidays. Stay forward of the competition by continuing to market yourself with creative, consistent, targeted marketing.

2. Spread the Holiday Cheer. Make the most of this opportunity to reach out to your client base with face-to-face visits. Choose 50 or so of your top prospects, and make plans to visit them. What may seem like a lot of time can easily be broken down into roughly 10 contacts per week. Would that be worth a sale or two? Sure it would. Make the calls, shake hands, and thank these very important people for their contribution to your career. For really special clients, bring along a treat for their family table, and you'll soon find yourself more than their REALTOR®, you'll become their friend.

3. Refresh Your Client Base. Most agents wait until January to truly wade through and update their client base. Getting an early start adds momentum as you head into the new year—while others are still busy putting away streamers and party hats. If you don't currently have a means of tracking clients, visit www.prospectsplus.com for our free BusinessBASE™ client management system. Getting to know your prospects, their families, their needs and their personalities goes a long way in helping you build solid, lasting relationships—the type that bring referrals, listings and sales that serve as the foundation for your book of business throughout your career.

4. Live and Learn. What a tremendous time to be a professional salesperson! Never before has education, skill-building and growth as an agent or as a person been simpler or more accessible. How fortunate we are to have 24/7 internet that allows us to tap in, download, read, discuss and explore ways to improve our life skills both personally and professionally. Make it a goal this quarter and in the coming year to consistently fine tune who you are and what you do.

5. Implement Systems for Success. New agents run on adrenaline, nerve and sheer exhaustive energy. Experience gives us the insight to put systems in place and plan now for a successful 2007. Calendar your direct marketing for the months to come, implement your BusinessBASE™ to ensure ongoing, automated contact with your clients, and employ creative campaigns throughout the year that will differentiate you from the competition.
   
   In a shifting market, systems simplify your life, keep you on track and maximize your market share through consistent, results-producing planning. They allow you to focus on revenue-based activities that are your strength. They allow you to prospect, present and close without expending energy deciding each day, each week what your course of action should be. Our free Master Marketing Schedule™ makes this process easy, with 24 months of innovative marketing campaigns. Get yours today by visiting www.prospectsplus.com and clicking on Master Marketing Schedule™.

6. Fall in Love With What You Do. The secret to success is historically based in finding your niche and enjoying every minute of it. Whatever your passion, whatever industry demographic lights your fire, run with it, own it, and allow it to empower your prospecting with determination and enthusiasm.
   
   This season, as you give thanks for your many blessings, your family and your friends, take stock in the incredible opportunity you have to set your own pace, create your own calendar and chart your own course for financial freedom.

Inevitably (and thankfully), there will be downtime this holiday season. You'll have days to recharge, reconnect and realize your strengths as you approach the year ahead. Make it magical. Take this time to set your sights on new goals, family dreams and incredible new opportunities. Whether it is a much-needed vacation, a new family car or that long-dreamed-about boat, include your family's goals when creating your budget and marketing plan. Doing so shows them why you are negotiating into the evenings and weekends and helps garner their support. Your goals are their goals; their goals are yours.

Set the table this month for a bountiful year end and resolute momentum heading into January. Balancing success, life, and market twists and turns takes practice, for sure. With the right systems, tools and training, you can and will find your stride. And always remember, we're here if you need us!

For more ideas on how you can continuously impact your market area, visit www.prospectsplus.com. Request our free Master Marketing Schedule™ to guide you through 24 months of strategic marketing campaigns. If you have questions or ideas that you would like to share, call Julie at 800.287.5710.

And the Winner Is... Roxanne DeBerry,
Keller Williams Realty
"We use both MLSmailings.com and ProspectsPLUS! The Just Listed/Just Sold postcards generated over $30,000 in income in the 3rd quarter of 2006. We track results with a call capture number printed on the cards and are extremely pleased with the activity this system generates."

Roxanne will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

Book Review
Built to Last: Successful Habits of Visionary Companies
This month's book was co-authored by one of our favorite authors, Jim Collins. Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be world famous, have a stellar brand image and be at least 50 years old. Great reading!

Jim Collins and Jerry I. Porras

Thanksgiving Greetings
Order your Thanksgiving postcards today at our PostcardsPLUS! site, and be the first to wish your client base a wonderful holiday! What a simple and effective way to stay in touch with your sphere-of-influence clients and geographic farm areas!

Master Marketing Tips!
Make November your month to network! Whether you attend NARdiGRAS or find a networking group such as your local Chamber of Commerce closer to home, success in the sales industry skyrockets when you take the time to tell people who you are and what you do. Break out those business cards, and start spreading the word!

National Association of REALTORS® NARdiGRAS, November 10-13. Visit us at Booth 639, and learn about the latest innovation to AUTOMATE your personal marketing. Be sure to bring your personal brochures and plenty of business cards so you can make new friends and network effectively!

Veteran's Day is November 11. Do something special for the veterans in your client base. Choose a handful to honor with new flags to fly at their home, send each one a handwritten note expressing your appreciation for their service to our country, or send postcards to everyone reminding them to remember our veterans on their special day.

Thanksgiving is November 23. Give thanks to the friends who make up your sphere of influence this holiday! Why not personally thank some of them by dropping by with a special pie, jar of cranberry relish or a simple candle to add to their family table!

Prospecting is essentially relationship building. The team at ProspectsPLUS! greatly appreciates the opportunity to be your source for effective, creative and results-producing strategies. Be sure to get your copy of our Master Marketing Schedule™ today for 24 full months of ideas and campaigns. And, of course, be on the lookout each month for this, your Master Marketing Newsletter™.
Recommend us to a friend!

Find out more...

ProspectsPLUS! Support Center
Have you seen us yet? We'd like to share our new corporate video! Launched on INMAN Stories October 20, we look forward to having this new resource to share our story with clients and industry leaders across the country!



We're here if you need us!
We can be reached at 800.287.5710 Monday-Friday
9:00 a.m.-7:00 p.m. EST.

Please join us in welcoming Jenna Hurt to ProspectsPLUS! Jenna is our new receptionist and will be the voice greeting you when you call. Crystal Pope has moved to our Opportunity Knocks team as marketing coordinator. Congratulations Crystal, and welcome aboard, Jenna!

If you have any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800. 287.5710.

Thanks for using ProspectsPLUS!

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