| Master Marketing Newsletter™ | May 2007 |
 A Guide to Strategic Marketing for Top Producers |
 Make Your May Count... Stretch yourself this month--beyond your current market conditions, beyond what you have ever accomplished, beyond any limitations you've experienced and just enough beyond your reach that you grow... as a sales professional and as a person. The path that turns obstacles into opportunities and pitfalls into prosperity is always yours for the taking. In the words of Nido Quebein, "Your present circumstances don't determine where you can go; they merely determine where you start." So get started today... and make your May count! |
Kick Your Career Up a Notch! Here are five strategies you can take to heart and put into action to accelerate your production today:
The only way to enjoy each day, build forward momentum and skyrocket your career is to align yourself with top producers who have winning attitudes and mindsets each and every day. Like attracts like. What do you want to attract in your life, positive success or negative failure? The choice is yours. 2. Fine-tune your skills. Honing your skills sharpens your competitive edge in two ways. The first is obvious: Skill building is vital to keeping pace with today's well-informed consumers and highly motivated The second, while more subtle, is just as important: Knowing beyond a doubt that you have the skills, tools and techniques to face every day and every situation instills confidence that radiates through all that you do and all that you are. It is the characteristic that makes prospects want to list and sell with you—and makes fellow agents feel good about passing referrals your way. 3. Put your life in balance. The current market climate and competition all but ensure that you will have stressful days and harried workloads. Balance is the pressure valve that allows you to succeed not only in the short term, but also throughout your career. Map out your family and personal time as diligently as you would your business hours. Give your family what Floyd Wickman calls the "countables" that they need to be supportive and happy. Floyd describes "countables" as those things that your family can always count on—whether it's Sunday dinner each week, game night every Thursday, attending your child's sporting events or a combination of these. Knowing that you are taking much-needed downtime and meeting your family commitments gives you the guilt-free opportunity to decompress. For that, there simply is no substitute! 4. Remember to give. Whether or not you subscribe to the "what goes around comes around" philosophy, there is no denying that top producers in this and every industry historically are compellingly generous. They lead by example and understand that we, as human beings, truly do "get by giving." Or, in the words of Zig Ziglar, "You will get everything in life you want if you help enough other people get what they want." Magic happens when we reach out to those around us. Whether you make a financial contribution to a charity dear to your heart, mentor a child or take a new agent under your wing to create a smoother path for their success, you are a better person for it. Never underestimate the power of giving; our world can always use a little more generosity. 5. Take care of yourself. Stress can be a double-edged sword—at times a driving motivator, at times a crushing weakness. Take care of yourself first. Get up, get out there and exercise! You don't have to start with a marathon, you just have to start. Spend 20 minutes each day preserving your life by walking, running, biking or swimming. Anything that gets you away from the stress and into a routine promotes a long and happy life. Play tag with your kids, walk the dogs, or remove whatever is hanging on the treadmill in the corner and get going while you watch the evening news. Just like a professional athlete, if you are in the game to win, you need to bring your best self to the playing field. Caring for your health gives you a lifetime advantage of physical and mental clarity. Whether you are looking to kick-start your career or simply want to give it a boost during these challenging times, you can't go wrong by peppering your days with these essential ingredients for a happy, healthy business and life. For more ideas on how to boost production and set the stage for success both now and in the future, visit ProspectsPLUS!. |
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And the Winner Is... Bill McCombs, In just a few short months, my top-producing agents have more than doubled their production volume, and my newer associates have increased their production by at least 70%. I now have some of the happiest agents in the business. With the market the way that it is right now, you see a lot of associates having a really hard time. My people, armed with ProspectsPLUS! and the many tools that come with the program, are excelling in this market. On top of the tools that are in the program, the phone support from ProspectsPLUS! is unbelievable. There is always someone there to answer the phone with a smile in their voice, and they always have the answer for whatever the associate needs. What a breath of fresh air that is in this market. I am currently working with the staff at ProspectsPLUS! to implement the systems and campaigns in the RecruitingPLUS! program. I can't wait to expand my corporate family in the style that it should be. And you better believe that all of my new associates will have their own ProspectsPLUS! system the minute that they come on board. I would recommend ProspectsPLUS! to any REALTOR® that not only wants to improve their production, but also wants to literally enhance and improve their career!" Bill will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!
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New Postcard Pricing
These rates include full-color printing, lamination and first-class postage. Why the increase? Many reasons necessitate this adjustment. First, postage rates are increasing once again. Effective May 15, first-class postage will increase to 41¢ from 39¢. Standard postcard rates will increase to 26¢ from 24¢. The post office also increased rates from 37¢ to 39¢ on January 8, 2006. Standard-size postcard rates went up from 23¢ to 24¢. We chose to absorb that increase and did not increase rates to our customers at that time. This latest postcage increase, combined with rising costs of paper, lamination and fuel surcharges, necessitates our price adjustment. We appreciate your understanding as we continue to provide cost-effective marketing solutions to our valued customers! |
1. Associate with positive people.
"I purchased ProspectsPLUS! for all of my agents and RecruitingPLUS! for my own use. That turned out to be one of the best investments that I have made in my 27 years in the real estate business.
Standard size: 45¢ each
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May Master Marketing Tips! May 5 -
Cinco De Mayo May 7 -11 Teacher
May 28 - Memorial Day
Do you have your 2007-2008 Master Marketing Schedule™? Call us to schedule a FREE Master Marketing Meeting™! This fast-paced presentation provides agents with data mining strategies, corporate marketing ideas, objection handling techniques, FSBO tools and more. In just 30 short minutes, your agents will discover easy-to-implement tools and techniques designed to quickly boost their productivity--and their sales! Call Julie Escobar at 800.287.5710 or visit ProspectsPLUS! and click on Master Marketing Meeting™ |
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Simply visit ProspectsPLUS! and click on Featured Articles and Past Newsletters. There you will find a library of helpful articles and ideas to pull from. Brokers and managers, this is an excellent resource when choosing topics for office meetings. Agents often turn to this page for innovative ideas on boosting production! Bookmark it today! How can we help you? In an effort to constantly bring the very best marketing tools and solutions to our customers, we want to hear from you! E-mail Julie with your ideas for new campaigns for today's agents! |
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