March 2008 Master Marketing Newsletter™
A Guide to Strategic Marketing for Top Producers

Dear Customer: It’s not luck that will have you "wearing the green" this month – it’s skill, determination and smart marketing!

Do You Feel Lucky?
For some, it really is a pot of gold that they are searching for by way of monetary wealth and fortune. For others, it’s the quiet peace of mind that comes from knowing that they are doing their best and helping others along the way. My question to you is: Do you feel lucky? Truly blessed and fortunate to be in the business you are in? True salespeople are masters of their own destiny--recession-proof and ready to win. Luck is a state of mind, a willingness to be open to what happens next and a sense that anything’s possible. Open the doors, my friends, invite a little luck o' the Irish in, and we'll keep creating the "clover."

Tough Markets Make Tough Agents
Three Keys to Thriving in Today's Economy
By Roberta Ross, National Speaker
You've no doubt heard the saying, "When the going gets tough, the tough get going," right? While it's a great adage, I believe more to the point in today’s tightening market is, "When the going gets tough, the tough dig deeper."

Tough times call for tough measures, thicker skin, smarter strategies, finite focus and the ability to embrace adversities. I am reminded of philosopher Friedrich Nietzsche’s words, "That which does not kill us makes us stronger." Well, friends, since it’s not our time to go, let's seek the strength to not merely survive, but thrive in any market. Here are three ways to do just that:

1. Turn challenges into opportunities. As Floyd Wickman put it, adversity can be an anchor or a rocket booster, depending on your attitude and your actions. I invite you to see today’s market changes for the tremendous opportunities they present. Challenges are great conduits for change. They force us to examine what we are doing and take our professionalism, focus and efficiency to the next level. Look to the agents who have successfully navigated tough markets and real adversity in their careers, and you’ll discover that many of them made more money, captured more market share and developed some of their sharpest skills as salespeople and negotiators during down economic times. Why? Simple: Timing is everything, and when they looked around and saw 80% or better of their colleagues in the industry going into fear mode or leaving the business altogether, they recognized the opportunity to ignite the rocket fuel before them and take their careers to the next level. Do you want to be weighed down by an anchor or realize new career heights? The choice is yours.

2. Clean house. I’m not talking about dusting the baseboards here. In a changing market, you need to tidy up your thought processes, habits and priorities. Having these three things at the top of your spring cleaning list sets the stage for a fresher outlook, a streamlined business plan and a clearer sense of direction:

A. Thought processes. Your thoughts are the springboard for your actions, and your actions determine your direction. Do you really want to start that whole process with a negative? Of course not. There's enough negative news out there to go around; feel free to leave your share on the table, television or driveway when you head into work each day. Your brain is still the best computer in the world and, like all computers, it is susceptible to what we used to call "garbage in, garbage out." Feed your mind with affirmations for success and viable information that helps you help your clients.

B. Habits. Old habits do indeed die hard, but kicking those unproductive habits off of our daily to-do lists is critical to building momentum. I’ll give you an example: I know many of you are bloggers and enjoy incredible success from this online networking portion of your business. I caution you, however, to make sure that your "blogging time" doesn’t cut into your "prospecting time" with live, voice-to-voice, face-to-face contacts. Many of you are willing to spend hours designing marketing pieces, newsletters, postcards and business letters or redecorating your office space. While that’s all wonderful, it doesn't make you money. I challenge you to focus on building GOOD habits such as committing at least an "Hour of Power" each day of no-nonsense, full-tilt prospecting.

C. Priorities. In our seminars, we teach real foundation builders for salespeople. Understanding and IMPLEMENTING basics such as smart budgeting, measurability and consistency is key. One of my favorite foundation cornerstones is "work high-priority activities first." Professionals and entrepreneurs who are looking to put themselves ahead of the competition and achieve repeatable, sustainable success in ANY market stay true to the items closest to their revenue line. As a REALTOR®, you get paid to prospect, present and close. Make it a priority, then, to prospect, consistently fine-tune and tweak your presentation and learn to close like the pro you are. Although some agents might disagree on which is most important, all will agree that successful agents need to be good at all three. If you are strong and confident in your presentation and close, it takes some fear out of prospecting. If you are terrific at prospecting, you know you’ll be in front of more people and forced to perfect your presentation and close. Stick to these top priorities and delegate the busywork that bogs you down, and your revenue line will build before
your eyes!

3. Raise your standards. Shed the negative influences, thoughts and habits that tether weaker agents to mediocre income levels. Toughen up, get back to basics and dig deep when it comes to the core activities that will help you weather any market:

A. Stay close. Your sphere of influence is the lifeblood of your business, both in "now" revenue and future referrals. Stay in touch consistently, creatively and with care,
EVERY month.

B. Farm effectively. It's more important to reach the people who count than to count the people you reach. In other words, know your best customers, farm using targeted data mining to find more of the same, and concentrate your efforts, energy and marketing dollars on the people with the highest likelihood of working with you.

C. Get out there. Are you an active, visible part of your community? Today’s consumers look for people they can trust and communicate with on a first-name basis. Forge those relationships with smart networking and community involvement.

D. Put systems in place. We all know that profit and productivity in a challenging market is no small thing and not easily achieved by those who "fly by their seat." Top producers ensure that systems are in place to automate their marketing, allow for checks and balances and provide a constant stream of prospects. Systemize! It will save your sanity and help you earn top dollar!

Now more than ever, it is time to dig deep and find those nooks and niche markets that fit your personality. It is time to carefully measure your results while remaining a visible presence in the market. It is time to know what you are made of and, as always, where you are headed by way of goals and dreams. The right goals, mindset and attitude coupled with a fierce determination to control YOUR economy regardless of THE economy will win results and instill not only survival skills, but also the kind of spark and staying power that most entrepreneurs strive for.

Go ahead and get tough! We’re right here with you.

Bring TOUGH-MARKET skills to your office! Visit www.mastermarketingmeeting.com to learn about our FREE 30-minute workshop that combines the power of tools and technology with the skill set and experience you need to ignite those rocket boosters! Call Julie today at 1.866.405.3641 to find out more!

Got a Story to Tell? We're all ears!
The market is changing, and so are we! If you have a great story to tell about any of our products
or services, enter our monthly contest today! You could win:

1. 100 FREE leads from DataLeader.com
and
2. A one-on-one consultation with either Director of Corporate Marketing Julie Escobar or Director of Business Development Ramona Williams on how to put those leads to work in today’s market. Is there a niche market you want to break into? Would you like to learn how
to win 9 out of 10 listing presentations?

This month’s winner:
Terry McDaniel, RealAgile, CA
"MLSmailings.com is truly the future of real estate lead generation. Fast, simple and out the door--and we don't even have to touch it? That's just SMART PROSPECTING! This is a system that works and a company with integrity. To us, that's a winning combination! If you want results in a changing market, learn from this team!"

Congratulations, Terry! We welcome the opportunity to be your guide and share new leads so vital to your business!

Who's Next? It could be YOU! Call us today at 1.800.287.5710,
or Click Here to submit your entry through our simple submission form.

To Blog or Not to Blog
Internet marketing and social networking are quickly becoming
industry "must-dos." If you're ready to...

• network with agents just like you hoping to grow your business
  and capture new leads
• find up-to-date information that is timely and effective
• read articles and captions that will help you optimize
  your websites
• increase your Google ranking
• maximize your lead-generation potential

...then blogging might just be RIGHT for you! Our Bullseye and Active Rain blogs are hotspots for questions, answers, guest editors, industry resources and making new friends. Join us today to discover this fascinating blend of information and technology.

Visit the Bullseye Blog Now!
Visit the Active Rain Blog Now!

The formula for success is simple--and being proven every day: World-class coaching + the right systems and tools = achievement of personal and professional goals.

Combining the Entrepreneurial Development Institute's proven coaching experience with the powerful tools offered by ProspectsPLUS! is giving both brokers and agents a notable and lasting advantage in this challenging market.

While most real estate coaching programs rely heavily on cold calling or referral strategies, ProspectsPLUS! Achievement Coaching™ includes a critical yet often-missed component: marketing solutions. EDI President and coaching industry veteran Wayne Einhorn is excited about the new opportunities and avenues created by his company's partnership
with ProspectsPLUS!

"Never before have REALTORS® had access to a premium program that allows them to combine their natural abilities with the horsepower of a business-development engine like ProspectsPLUS!," explained Einhorn. "What a tremendous opportunity to mesh the best of both—and really impact the careers and lives of real estate professionals."

ProspectsPLUS! Achievement Coaching™ gives associates a proven end-to-end marketing system that enables them to build a strong, viable book of business. A committed coach is available to walk shoulder-to-shoulder with them as they work toward their goals—enabling them to catapult their income by tens of thousands of dollars in the first year alone!

ProspectsPLUS! Achievement Coaching™ participants receive:

• an assessment call to pair them with the perfect coach
• a personalized S.W.O.T. analysis
• an MBA-quality business plan
• a 2008-2009 Master Marketing Schedule™
• 2 one-on-one implementation calls per month
• additional Webinar training and tools

Now more than ever, agents are seeking innovative tools, techniques and strategies to help them thrive in today’s challenging market. ProspectsPLUS! Achievement Coaching™ may be just the system you need to navigate the journey to success.

Learn more about this powerful, new system and find out if coaching is right for you at www.prospectspluscoaching.com, or call Ramona Williams toll-free at 866.405.3638 today!

We Want You!
ProspectsPLUS! is looking for three career-minded sales professionals who are unafraid to speak in front of audiences and eager to make a difference in the lives of agents in their marketplace.

If you are interested in:

• a TRUE sales opportunity--only for the most
  driven sales professionals
• unique stand-alone proprietary technology
• uncapped earnings--potential for six-figure income in the first year
• residual income that continues to grow as long as you
  continue to sell
• the autonomy of being an independent contractor and the
  flexibility to manage your own time
• an opportunity to prove your drive, determination and
  speaking skills

Then don’t waste another day! Contact Recruiting Director Jonathan Lunsford today at 1.800.287.5710 or via email by Clicking Here.

You also can visit the careers section of our website HERE .

Book Review
Failing Forward: How to Make
the Most of Your Mistakes
by John Maxwell
It’s said that the major difference between achieving people and average people is their perception of and response to failure. This book outlines the top reasons people fail and shows how to master fear instead of being mastered by it. It is filled with actionable suggestions and real-life stories to help you move beyond mistakes, realize your potential
and achieve success.

SupportPLUS! Updates
Did you know that we update the ProspectsPLUS! software every month
with new campaigns, tools and
marketing pieces?

This month’s update includes:

• April Feature Flyer Newsletter
• Garlic Salmon Recipe Card
• Happy Easter Postcard
• St. Patrick’s Day Postcard
• Happy Birthday Postcard
• We Are Positive Campaign:
  Brochure, Flyer & Postcard

Have a suggestion for a marketing piece you’d like to see in your software? Email Julie Escobar today by Clicking Here and let her know what you'd like to see.

Your SupportPLUS! updates are free for the first year from date of purchase! If you would like to renew your subscription or discover what you’ve been missing, call Ramona Williams toll-free at 866.405.3638.

New updates are right around the corner for RecruitingPLUS! and Mortgage Edition, as well! Watch your inbox for your quarterly SupportPLUS! email!

March Webinar Lineup
Master your marketing with our FREE Webinar series! Ready to learn the skills you need to succeed? Tune in today to see what we have in store for March! Visit our Webinars Page to register for one or all of these FREE learning opportunities:

March 10th @ 1:30 EST
Data Mining
As one of the most powerful and important tools in today's industry, data mining allows agents to take target marketing to a whole new level. Customer Support Manager Billy Allen shares how to manipulate national databases to segment your marketing, increase your response rates, find new niche markets and, of course, continuously build your book
of business!

March 12th @ 3:00 EST
Recruiting for Results
in a Shifting Market
Industry icon Carol Johnson shares some of the superstar strategies she has gleaned from the best in the business for getting real recruiting results in today's quickly changing market.

March 17th @ 1:30 EST
ProspectsPLUS! 101
For those of you just starting
(or restarting) to use your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting your systems in place and making the most of your marketing!

March 24th @ 1:30 EST
Working With Expireds
Effectively marketing to this segment of consumers takes the right tools, technology and mindset. Learn all three and more with Mike O'Boyle as he shares the secrets top producers use to turn expireds into listings and listings
into SALES.

March Master Marketing Tips!
Follow your pot of gold this month by stepping up your prospecting with lots of fun ways to reach out and connect with the VIPs in your sphere of influence!

March 17th:
St. Patrick's Day
Send a little luck o' the Irish to the VIPs
in your area, and you'll be "wearing the green" in no time!
Send this postcard now
with PostcardsPLUS!

March 20th:
First Day of Spring
Celebrate the season with a colorful reminder that Spring is here!
Send this postcard now
with PostcardsPLUS!

March 23rd:
Easter
Wish the VIPs in your sphere an “eggs-tra” special day this Easter with our all new Easter postcard!
Send this postcard now
with PostcardsPLUS!

March 30th:
Doctor's Day
Want to become the 'go-to' agent
for the doctors in your area? Now it's easier than ever to reach out and grow the niche marketing segment of your business! Visit our new DataLeader.com site, and search medical professionals
with SIC code 8011!

For a complete list of this
month's calendared events,
View the March Snapshot

Introducing DataLeader.com!

The fastest, simplest, most cost-effective way for you to grow your sphere of influence, develop a strong niche market presence and master the art of getting EVERY listing you ever wanted!

At just 8¢ per record, you can find ready, willing and able buyers in the demographics of your choice in just a few quick clicks!

Do you data mine? If you and your company are NOT data mining for new leads, you could be costing yourselves a fortune in missed opportunities! Call us today at 866.405.3638 to find out how we can bring innovative, results-producing data mining training into your office NOW!
Visit DataLeader.com Now!

Upcoming Events!
April 16-18: Recruiting Network Conference in Scottsdale, AZ
ProspectsPLUS! President Jim Morton will share recruiting secrets to success in a breakout session at one of the most innovative and dynamic recruiting
events of the year.

The Recruiting Network Conference, hosted by industry icon Carol Johnson, boasts a who’s who of talent, tenacity
and success in the recruiting field. An untapped sense of sharing and a unique forum to learn from both colleagues and competitors make this conference invaluable. Call 1.800.562.6593
or visit the Recruiting Network Conference Web Site to learn
more today.

Short Sale Savvy!
Learn the how-tos you need to know to become a Short Sale expert. Visit our friend Floyd Wickman’s new Short Sale Online site today!

ProspectsPLUS! Support Center
We are here
to help Mon.-Fri. 9:00a.m.-6:00p.m. Eastern Time.
Call us today!
800.287.5710

If you have any technical or implementation questions, we'd be glad to help.

Just give us a call at
800.287.5710.

Thanks for using ProspectsPLUS!
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