A Guide to Strategic Marketing for Top Producers
Dear Customer: Splash into summer with production-boosting tools & a commitment to success!

Find the Balance...
For most of us, the draw of summer sun and sandy beaches or other fun family getaways leaves our business planning lost in a daydream.

Take a day or two early this month to stop and take stock of your schedule. Strike a balance between work and family time. Work a little harder when you need to, a little longer when necessary. That way, when it's time
to kick back and relax, you can do so knowing that you have systems in place that are working for you.

Planning ahead will enable you to enjoy a guilt-free vacation that offers the quiet peace of mind so vital to staying
the course for the long term.

Summer Skill-Building Techniques!
Quick tips for staying sharp while the heat is on
By Julia Escobar, ProspectsPLUS! Director of Corporate Marketing
When considering suggestions for this month's article on how to help agents and managers maintain their competitive edge while settling into the long summer days, I turned to our good friend Bill Barrett.

Bill gladly offered some handy, time-tested tips to help agents make
the most of summertime. Here are our combined ideas for keeping momentum high while breezing into the second half of the year:

1. Take a CRS course. These accredited courses—most of which only take one or two days to complete—offer a variety of topics
and tools to help brokers and agents fine-tune their skills. Visit www.crs.com to find the courses being offered in your area, then plan
a few additional "vacation days" to enhance your knowledge—and earn continuing education credits while you're at it!

2. Vacation with the Stars. No, not George Clooney & Julia Roberts (although many of us wouldn't mind signing up for that gig)! Consider attending Howard Brinton's Star Power Annual Conference at the JW Marriott Desert Ridge in Phoenix, AZ, July 25-28. It is a gorgeous location, an incredible event and, most important, an opportunity to learn from some of the industry's most innovative and successful producers. Remember to take a few days afterward to decompress by visiting a spa, sightseeing or simply enjoying the
Arizona scenery.

3. Revisit your plan. June and July are perfect for walking through that business plan you set in motion back in December. Real estate professionals historically earn more in the first half of the year than in the second so, on average, by now you should be at about 65% of your goals. If you are, wonderful; give yourself a bonus day! If not, this would be a good opportunity to re-evaluate your plan and talk to your manager, a fellow associate (preferably a top producer) and, of course, your family. Your goals and their goals need to coincide for your best chance at success.

4. Slip in some smart reading. When gathering your library of beach books and magazines, opt for a few on how to be the best you can be at what you do. This month's Master Marketing Newsletter™ features Jeffrey Gitomer's Little Red Book of Selling, and you can find numerous other book selections in archived copies of our newsletters at ProspectsPLUS!. Websites of your coaches, national speakers, CRS, NAR and more also feature a variety of recommended reading.

5. Make a list, and check it twice. No, not your holiday list. Summer is a great time to take stock of where you are in terms of health, wealth, relationships and personal growth. Are you eating right? Are you exercising and fueling your body with the right vitamins and nutrients to promote a long, healthy life? Are you curbing the habits that will shorten your time on Earth and keep you from the people and things that you love the most? Are you investing in yourself and your future by way of savings, investments and career-building opportunities? Are you the best mother, father, sister, brother, child or friend that you can be to those VIPs who have walked this road with you through thick and thin?

Ask yourself, "Where am I, and where do I want to be in terms of health, wealth, relationships and growth?" The answers may lead you to re-direct your summer plans to include a health resort, romantic getaway, trip to visit family or a spiritual journey. Take that personal inventory, move forward, and trust that new doors will open for you.

6. Put some systems on autopilot. MLSmailings.com is a great way to ensure your marketing is in place even while you're away. A listing sells while you're at the beach? No problem! Your Just Sold cards will go out automatically. You also can schedule sphere of influence campaigns to ship while you're whitewater rafting and attend your FSBO conference call by dialing in from your cell phone while sailing in the Gulf of Mexico! Get creative, be inventive, and find solutions and systems that will streamline your business so that no matter where you are or what you're doing, your business is always in motion.

Stay forward of the competition this summer by implementing some of these simple yet effective ideas. Then rest easy and celebrate with the knowledge that you have the commitment, plans and momentum to make the most of this month, this year and your career while striking a perfect balance between family and professional time. Enjoy!

For more ideas on how to boost production and set the stage for success both now and in the future, visit ProspectsPLUS!.

And the Winner Is... Jody Deeds,
Solutions for Real Estate.
"I always knew I should, but never did keep in contact with my sphere of influence on a consistent basis. Getting that task done always took so much time to prepare just the right message, prepare the mailing and actually get it in the mail.

After seeing the ProspectsPLUS! presentation, I implemented the system right away. I followed the Master Marketing Schedule™ and sent my sphere of influence postcards. I received two calls the first month I sent them. So I stayed with the system and sent postcards the next month... and got three calls and a listing appointment!

The program is easy to use, easy to follow and takes very little time to maintain CONSISTENTLY. Now there is no question who my sphere of influence should call when they or someone they know has a real estate need."

Jody will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

BusinessBASE™ Building
All right, ladies and gentlemen... you've managed to make it through the first half of the year! Now would be a great time to weed through your BusinessBASE™ system and pull contacts you no longer wish to work with, update client information and, of course, add new prospects to your VIP sphere of influence. If you don't have a customer database and would like to download this FREE tool, simply visit ProspectsPLUS! and click on BusinessBASE™.

Book Review
Little Red Book of Selling
by Jeffrey Gitomer
With a straightforward, no-nonsense approach and an amusing, appealing style, this little book offers big clues not only about how to sell, but also (and more importantly) insight into why people buy. We think you will find this month's selection—with bold lessons in each chapter—a great addition to your library.

June Master Marketing Tips!
Make your summer marketing sizzle with these tried-and-true ideas for reaching out to your prospects:

Discover Landvoice, an innovative lead-generation tool that finds FSBOs in your marketplace. All ProspectsPLUS! customers receive 33% off during their first quarter of use! Click on the logo above for more details, and start receiving a daily e-mail that lists every FSBO in your area today!

June 14 -
Flag Day
Honor our red, white and blue
by sending Flag Day postcards to your sphere of influence. Take it a
step further
by presenting a handful of your best clients
with their own flag to wave!

June 17 - Father's Day
Recognize
all of those dads out there with our simple-to-send Father's Day postcard. From all of us to all of you gentlemen… Happy Father's Day!

June 21 - First Day of Summer
Set the summer fun in motion by hosting a picnic or appreciation party for your top clients. You can find some great party ideas in our "Celebrate Your Customers" article, posted on our website under Featured Articles.

For a complete list of this month's calendared events,
View the June Snapshot

Do you have your 2007-2008 Master Marketing Schedule™?
This FREE 24-month calendar is
an invaluable guide to keeping
your marketing fresh, innovative
and timely. Request yours today!

Call Julie Escobar at 800.287.5710 or visit ProspectsPLUS! and click on Master Marketing Meeting™
to schedule your FREE Master Marketing Meeting™ today!
Find out more...

ProspectsPLUS! Support Center
Did you know that we now archive all past issues of the Master Marketing Newsletter online?

Simply visit ProspectsPLUS! and click on Featured Articles and Past Newsletters. There you will find a library of helpful articles and ideas.

Brokers and managers, this is an excellent resource when choosing topics for office meetings! Agents often visit this page for fresh ideas on boosting productivity! Bookmark
it today!

How can we help you? In an effort to constantly bring the very best marketing tools and solutions to our customers, we want to hear from you! E-mail Julie with your ideas for new campaigns for today's agents!

Need technical assistance? We can be reached at 800.287.5710
Mon.-Fri. 9:00 a.m.-7:00 p.m. Eastern Time.

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800.287.5710.

Thanks for using ProspectsPLUS!
Contact Us