Dear Customer, Introducing
The Master Marketing Newsletter™.
A Guide to Strategic Marketing for Top Producers.

Jump Start Your June!
As the market continues to tighten, many of you are starting to feel the summer squeeze! As with life, when handed lemons, start making lemonade! Tougher markets mean less competition as your unskilled, less tenacious counterparts leave the industry. Show your market know-how by relying on strong business development strategies and putting systems in place to bring you a consistent, reliable source of prospects. Utilize our BusinessBASE™ lead generation tool! This time-tested product gives you a clear track to follow along with over 103 ways to reach your prospect base. We guarantee you SIX ADDITIONAL CLOSINGS in the next 12 Months with this system alone. The best news is… IT’S FREE! Visit our site www.prospectsplus.com, and click on BusinessBASE™ to download! You may also want to consider implementing our Corporate Marketing System. This is a dynamic way to reach large groups of people at once and become recognized as their “Corporate Source” for real estate needs. Call our customer support center today at 1.800.287.5710 to invite an account executive to share this success tip and more in a FREE IN HOUSE MASTER MARKETING MEETING! You’ll discover humor alongside how-to’s for building your business, and making the most of your marketing dollars and time. 

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Strategic Marketing 101
Three Successful Strategies
for a Slowing Market
By Julie Escobar,
Director of Corporate Marketing

As the market tightens and competition grows fierce, you may find yourself asking, “What’s my next move?” Savvy sales professionals are negotiating the turn by investing in smart systems and tools that will help them compete long-term in today’s real estate arena. Who will take the lead in both listing and selling homes as this cooling trend settles in? Those who stay strategically focused on one-to-one marketing, negotiating effectively up front, and committing to consistent business development through monthly prospecting. Click below to read how you can stay forward of the marketing trends with THREE SIMPLE SUCCESS STRATEGIES! 

Read on...

June Master Marketing Tips!
Heat up your summer prospecting today! June is sizzling with hot ways to capture the attention of your sphere of influence customer base, your geographic farm area or perhaps even discover a new prospect group! Father’s Day is June 18th! Throw a summer picnic or barbeque for your favorite clients to celebrate summer vacation! This is a great way to show community involvement, bring people together and build a referral base. You may also want to try sending out our all NEW 4-page, full-color newsletter to your BusinessBASE™. It details great family strategies for summer road trips, a clipable babysitter’s guide and great tips from their “Neighborhood Specialist”...YOU! For more ideas on how to utilize creative marketing strategies, visit our site to view our online Master Marketing Schedule and GET YOURS FREE TODAY!

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And the winner is...
Steve Malinoff
"I'm a new agent. I've been active in real estate since February. I signed up my first listing at the beginning of this month. It was my intention to send out "just listed" postcards, but never got around to it. I figured I'd have to buy paper, design the postcard, etc. Money wasn't the issue - just the hassle.

After seeing Mike O'Boyle's presentation, I decided to buy ProspectsPLUS! That same night I installed the software. The following night, I picked a "just listed" postcard (the one with the signs), and just decided to send out 100 of them. It was easy as can be - just picked the card, uploaded the photo, click on mailing, and DONE. Postcards went out the following day. I kid you not - I've got another listing appointment scheduled for tomorrow, based purely on the postcard that went around my listing area. I couldn't believe I actually have a result instantly, on the first try!

Since I made the appointment, I also have sent out another 100 to my choice of farm areaS.  Customized very slightly, I'm hoping to get another appointment soon! Thanks ProspectsPLUS! Instant results – you can't ask for more!"

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Data Mining for Prospecting Gold!
ProspectsPLUS! prides itself on empowering our clients with the right marketing tool for the right person at the right time. So much so, that we've incorporated it into our Corporate Mission. We realize that with a population of over 1.2 million real estate professionals in the nation, giving agents success tools for each different market type was essential. Some agents LOVE FSBOs, others wouldn’t touch them with a ten foot pole.  Some of you are “Investor” savvy, others prefer working with first time homebuyers. Whatever strikes your fancy, know that we are here to help with quick, effective tools to reach any market demographic. By visiting our site www.prospectsplus.com and clicking on MARKETSHARE ONLINE, you have the ability to manipulate nationwide databases to find your favorite prospect!  Want to find Home Builders in your market area? Type in SIC Code 1521. Attorneys? Enter SIC Code 8111. Or search for first time buyers by searching this site for local renters. Stop by and experiment. If you have questions, we’ll be happy to help! If your office has ten or more agents and would like to schedule an Account Executive to personally guide you through these strategies in a 30 minute FREE OFFICE WORKSHOP,call 1.800.287.5710 today!

This Month’s Book Review…
Wooden on Leadership,
by Coach John Wooden.  Undeniably one
of the most successful coaches in history, John Wooden’s ability to inspire teamwork, excellence and integrity provides great tools for teamwork for your office or organization! "Team spirit, loyalty, enthusiasm, determination... Acquire and keep these traits and success should follow." 

- Coach John Wooden

We are thrilled to welcome three new Account Executives to our growing family.  With a strong commitment to provide the best possible products, services and training in the industry, we are working hard to find the right people for the job! 

We’re still growing!  If you know of anyone looking for a new, exciting career/business opportunity, please direct them to the employment section on our website, www.prospectsplus.com. They can also contact our Director of People Strategy, Ms. Colleen Lannon at 1.800.287.5710. 

If you have any technical or implementation questions, we'd be glad to help. Just give us a call at (800) 287-5710. And thanks for using ProspectsPLUS!

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