| Master Marketing Newsletter™ | July 2007 |
 A Guide to Strategic Marketing for Top Producers |
 Keeping Your Cool!Whether your temperature is rising from the heat of the summer sun or from the challenges of a changing market, find ways to improve your skill set and manage your time effectively this summer. Keeping an optimistic perspective and making time to recharge your batteries are key to keeping your cool no matter what gets you steamed up! |
Managing Your Time and Making a Difference Susie's mom is making homemade fruit sorbet or watermelon boats and has daily activity schedules prepared through Labor Day. You, on the other hand, are trying desperately to keep your head above water in a changing market that presents many more low tides than high ones these days. Makes a day at the beach sound pretty good, right? First, know that you're not alone. As our economy continues to shift, the percentage of families with two parents working full time continues to grow. Shake off the Cleaver & Brady Bunch mindsets; ours is a different world. With a few deep breaths, a lot of patience and some effective time-management techniques, you can make the most of your time at work and at home. Pass on the guilt, and prepare a plan that makes your summer and theirs all it can be. Here's how:
2. Prioritize. To-do lists are essential to your sanity. Before each week, and certainly every evening, make a list of each day's six to 10 priorities. When you're traveling at what seems like the speed of sound instead of experiencing those lazy days of summer, your planner and priority list quickly become your best friends. You will find that much of the busy work you encounter each day is truly filler. Concentrating on your top income-producing activities will help make the most of your days and free you up to spend quality time with your family. Some top producers even work on a point system. They divide their goals into monthly activities so that they know how many contacts, appointments, listings and closings they need. The numbers are up to you; break them down into daily increments, and strive to hit your number early in the day! Ready, set... go! 3. Take the tag team approach. Your situation is not unique. As you look around, you'll see that many people are in the same boat. They, too, need viable alternatives to keep the kids occupied. Create alliances that allow you to share the load and keep the balance. Find out who has the most time to take the morning shift. The early birds who are up and at it before the rest of the world and have breezed through the bulk of their workload by 3:00 p.m. may be up for some afternoon game days. As with most everything else in life, two heads are better than one, and when it comes to working parents, many heads, hands and hearts create a network of incredible people all caring for our top priority: our children. 4. Delegate. I don't know about your house, but summertime at mine means a lot less quiet and a lot more mess. Just by virtue of eight-plus additional hours at home each day, things can run amok relatively quickly. While the focus can still be on fun, make sure you are not double or tripling your workload trying to keep up with the clutter alone. A weekly chore chart that delegates household responsibilities is a great way to keep things under control and keep kids occupied. Even little ones can pitch in with age-appropriate tasks. Some parents prefer an allowance for helping hands; others prefer rewards such as a trip to the zoo or amusement park at the end of the week. For teens not yet working, make some "take your kid to work" days, and let them help out with filing, mailings or cleaning desk drawers. I know agents who have employed their teens to do simple phone surveys, thereby gathering valuable data while giving the young adults a chance to shine as they touch their toes into the world of business. 5. Claim your space! If you don't already have a home office, set up a niche for yourself so that you have a place to organize, create, work on your business plan, make calls, set appointments and generally keep the business wheels spinning in those early morning hours before the sleepyheads in your home wake up. Take a look at our Master Marketing Schedule™ for effective ideas for the remainder of the year, and put systems in place that will work for you, even when you're taking the day off. 6. Take it with you. We are a plugged-in, all-access society. You are a salesperson with a phone, a laptop, a planner and hopefully a plan. Double up your days when and where necessary. Can't be in the office today? Promised your kids a trip to the beach? Trade the romance novel for a book on sales skills or a motivational CD. Bring your BusinessBASE™ of clients, and weed through your contact sheets to cull the ones you no longer work with and add new facts and touchpoints to the ones you need to contact. You could even make your beach trip work for you by having a custom beach umbrella or beach chair made with your logo and contact information. (Putting a "sold" sign on the sandcastle might be taking it a BIT too far, but you get the picture!) All in all, keep everything in perspective. Your business provides the foundation for you to take good care of your family, provide for what they need and build a better life. Make finding the balance so that everyone feels comfortable a family affair. You will teach your children the importance of hard work, compromise and the power of a team. Now go work a little, play a little, and make some memories along the way. Enjoy your summer! Would you like to bring effective sales strategies and skill-building techniques to your office? Call Julie at 866-405-3641 or visit ProspectsPLUS! and click on Master Marketing Meeting™ to schedule your FREE workshop today! |
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And the Winner Is... Kermit Smith, For listings, we take pictures of the property before a presentation and then WOW prospects with postcards and flyers featuring their own home. By taking the time to publish these items upfront, the prospects feel comfortable that we will work hard for them after we get the listing too. The 'plus' is that ProspectsPLUS! gives us the tools to market to all clients, both past and future. Sending out a polished newsletter is really just a click away. I also want to mention that the customer service and support has been exceptional. After spending 20 years in the software business, I demand a certain level of support, and ProspectsPLUS! has exceeded my expectations. Thanks to all those involved!" Kermit will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!
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1. Get creative with the calendar! Now is the time for true focus. Whether you are working or playing, you have to be committed to the task at hand. As an independent contractor, you have the ability to maximize or minimize your daily work hours when necessary.Take a look at your summer calendar, and plan the weeks you will devote to family time. Get creative with your weekly schedule; lengthen some work days so that you feel comfortable shortening others. Add an hour or two to three of your days and, with a little time budgeting, you can eke out another day off! Change things up a bit, as well. Swap a Monday or Wednesday work day for a Saturday or Sunday. This will help when family activities include attractions where lines are longer on
"I believe in working smart and utilizing software to help. To that end, ProspectsPLUS! has become an integral part of our listing presentation and
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Mitchell writes: "When you have strong relationships, customers will do more of their buying from you. They'll refer other customers. They'll communicate with you better and tell you what they like and what they don't like, in turn making your business more efficient |
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July Master Marketing Tips! National Picnic Month
Do you have your 2007-2008 Master Marketing Schedule™? Call us to schedule a FREE Master Marketing Meeting™! This fast-paced presentation provides agents with data mining strategies, corporate marketing ideas, objection handling techniques, FSBO tools and more. In just 30 short minutes, your agents will discover easy-to-implement tools and techniques designed to quickly boost their productivity--and their sales! Call Julie Escobar at 866.405.3641 or visit ProspectsPLUS! and click on Master Marketing Meeting™ |
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Simply visit ProspectsPLUS! and click on Featured Articles and Past Newsletters. There you will find a library of helpful articles and ideas. Brokers and managers, this is an excellent resource when choosing topics for office meetings! Agents often visit this page for fresh ideas on boosting productivity! Bookmark How can we help you? In an effort to constantly bring the very best marketing tools and solutions to our customers, we want to hear from you! E-mail Julie with your ideas for new campaigns for today's agents! |
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