Dear Customer, Introducing
The Master Marketing Newsletter™.
A Guide to Strategic Marketing for Top Producers.

Celebrate Your Independence!
What a great way to make a living!  As an independent contractor you have one of the few limitless opportunities in the world!  Celebrate! Decide today to do those high priority activities that will propel you towards your goals.  How many listing appointments can you lock down this week if you focus your energy on that task?  Have you set up your FSBO conference call?  Have you ordered postcards to stay in touch with your client base for the month? Have you done your homework by implementing last month’s MarketShare Online Strategy? Now is the time to ignite your marketing potential by putting systems in place and setting your mind to “Anything’s Possible!”  Many agents in today’s rapidly changing market are shifting into “I can’t, because…” mode.  Send a flare, make a difference, dial your production to “SMOKING” by differentiating yourself from everyone else
in your marketplace!   

Need help deciding what to do each day to start the SPARK?  Request your Master Marketing Schedule today and learn at least two strategies per week from over eight categories each month!  Be pro-active in your career, and remember taking the time to do all these “little things” along the way will have you not only celebrating your independence but your financial freedom as well!  Better still, invite one of our Account Executives to help your office laugh while they learn and set your office production ON FIRE with a FREE Master Marketing Meeting Presentation!

Six Steps to Building Solid
Customer Relationships
Stretching Your Marketing Muscle
By Julie Escobar,
Director of Corporate Marketing
Ready, Set… Stretch!  Today’s market savvy consumer is constantly inundated with sales promotions via their “Inbox,” mailbox, telephone or front door.  Effective architects of business relationships know that to make it beyond the “ten second toss” from sight to circular file means understanding the psychographics and demographics of their prospect.  In other words, truly understand your client base; what they want, need, like or dislike by pinpointing targeted markets.  Knowing how to “speak” to every segment of your prospect list from doctor to accountant, renters to investors proves your ability to provide both excellent and individualized service.  In this respect, you find your marketing muscle or foothold, and it is firmly entrenched in your ability to build relationships.

Read on...

July Master Marketing Tips!
Ready for a delicious way to thank your clients for their business?  July 30th is National Cheesecake Day!  Pick 12 of your favorite VIPs and treat them to a cheesecake!  Another tasty way to reach out to your farm area are our new Recipe Cards!  This month’s Outstanding Apple Pie recipe is a keeper! Check your calendars! Don’t forget, it’s National Picnic Month!  Invite them all to join you for a well deserved thank you party!  Perhaps you would like to start being NEWS WORTHY with our brand new, 4-Page Newsletters in the Lead Masters Category of ProspectsPLUS!  Whatever you choose, stay in touch with those people who are your most important asset in this business...your sphere of influence!  This is also a great time of year to get re-organized for your second half!  Purge your BusinessBASE™ by removing people you don’t care to work with and adding new people you’d like to know better!  If you have not already started this RESULTS GETTING SYSTEM, download it FREE by visiting our site!  Used faithfully, this system will be an MVP in your tool chest and we guarantee SIX EXTRA transactions per year!  For more ideas on how to utilize creative marketing strategies, visit our site to view our online Master Marketing Schedule and GET YOURS FREE TODAY!

Find out more...

And the winner is... Dianne Yelm
“I have had your product since the early 1990’s and I have always used the flyers, postcards, and personal brochures!   At a recent sales presentation, your account executive shared one of the wonderful features that I hadn’t used, your postcard mailing system.  After the meeting I decided to mail 100 postcards for $48.00 with the list to my farm area.  I received a call two days after the cards went out and I listed the property!  I would highly recommend it to any agent out there!  At that cost it is a very easy way to prospect and I believe a great bang for the buck. Thanks ProspectsPLUS! for all the support that comes with your program. I have tried other software over the years and yours is by far the best!”  Dianne Yelm, Century 21 Pro Team, Aurora IL

Inspire People!
There are days in this world we live in where people gravitate towards inspiration.  Days where they need more hours than they have day.  Sound familiar?  Invite others to accentuate the positive by sending the Inspiration Series Postcards found in ProspectsPLUS!, www.postcardsplus.com, RecruitingPLUS! and ProspectsPLUS! Mortgage Edition.  We believe in the power of the human spirit.  What an amazing message to send each month!

On that note, let us know what inspires you!  We are always reaching out to our clients to tap into what we can do to better service you, our VIP’s!  What is the BEST thing about being a REALTOR®?  What do you do that makes a difference in the lives of your clients? Let us know! We may spotlight your story in national publications! If you would like to take part in our international survey, email Julie Escobar, Director of Corporate Marketing.

INSPIRE, CREATE, AND BELIEVE.  We do.
Thank you for the inspiration!

This Month’s Book Review…
Succeed on
Your Own Terms
We will be reading real-life success stories to live by in this month’s book choice.  It walks the reader through analyses of and interviews with a wide range of successful people, as well as an in-depth profile readers can take. Succeeding on Your Own Terms helps you harness personal "defining qualities" to create outstanding career and life success.  We look forward to the inspiration!

- Herb Greenberg,
- Patrick Sweeney

ProspectsPLUS! Support Center Extends Hours! 
Meeting the demands of our clients is one of our top priorities.  To that end, we have extended our Customer Service Hours to 7:00pm Eastern Time.  Our friends on the West Coast now have an additional two hours to call with questions or technical support needs.  Got Questions?  Call 1.800.287.5710 today!

Did You Know… We have an amazingly fast growing division of our company that supports the Home Services Industry with the same technology, systems and strategies that have skyrocketed real estate production.  Most top producers in this industry have a list of superstar businesses you can count on during the process of listing and selling homes.  Painters, roofers, pest control professionals, landscapers, handymen and more all can increase their market share, decrease their expenses and maximize their service area with a quick-start process.
For more information, email our Executive Director, Jim Schimpf.

If you have any technical or implementation questions, we'd be glad to help. Just give us a call at (800) 287-5710. And thanks for using ProspectsPLUS!

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