A Guide to Strategic Marketing for Top Producers
Dear Customer: Resolve to make a difference this year in your life and the lives of those around you.

The Magic of New
It’s a new day, a new year and a new opportunity to effect positive change in your business and personal life. Ask yourself, "What can I do differently each day to stay on track, maintain balance and continuously move toward becoming my personal best?" Keep those answers close as you step into this month, this quarter, this new year.

How Do You Get to Carnegie Hall?
Practice, Practice, Practice
By Julia Escobar, Director of Corporate Marketing
I know it’s an old line, but it bears repeating. How do you get to
the top of your game? How do you take your place center stage in any profession or life’s ambition? Practice, practice, practice. Like all of those who have graced the stage of the historical center for performing arts, you must fine-tune your techniques, hone your skills, master your talents and study the subtle nuances to ensure that you not only succeed, but you also stand out for your commitment
to excellence.

It’s a new year and, in many areas,
a turbulent time to earn a living. How
will you let that affect you? Will you take the path of least resistance and simply leave the industry to find a "real" job? Or will you reignite your passion for a business that you love and customers who trust you and, like a true Maestro, raise your standards and perform to your highest ability? Make this your year to get to the Carnegie Hall of your profession by implementing these five principals
for greatness:

1. Practice. What do great surgeons, craftsmen, musicians and--by the way--salespeople have in common? They practice their skills every day. They build on their strengths, quietly perfecting each one. They overcome their weaknesses by seeking new tools and techniques, learning from mentors and teachers along the way and truly studying their craft so that they can maintain a system of constant and never-ending improvement.

2. Passion. Rarely will you find successful people in any field who don't fuel their lives or business with passion. They fall in love with what they do each day and seek out ways to better serve their customers, streamline their systems and bring their best selves to the table. A key ingredient in feeding your passion is to count your blessings daily. Another is to keep a crystal-clear vision of your goals in front of you. What do you truly want? Having a mental and physical picture of that goal can help you through a tough day.

3. Persistence. "Nothing in the world can take the place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race." Strong but true words left to us by our 30th president, Calvin Coolidge. How many of your counterparts have already given up? How many people do you know who have been in a "state of quit" for years? The races in life are won by those willing to stay in them--those who do not let fear, exhaustion, uncertainty or distance paralyze them. Go after your dreams with true grit and persistence!

4. Perspective. How you view your days, yourself and your job can have everything to do with your success or failure. Do you live abundantly, with the knowledge that you deserve the very best that life has to offer? Do you seek first to solve problems as they present themselves, or do you wallow in the dilemma at hand? Are you caught up in the "bad market" speak that is so prevalent around the water cooler, or do you view this market as an opportunity to capture lost market share, share valuable insight with clients and develop the skills necessary to weather
ANY market?

5. Patience. Oh, my... this is a tough one. I laugh with my youngest daughter when I tell her that patience is a virtue–it’s just not one that she has! It is easy in our world that is set at a quicker-than-lightning pace most days to lose patience with the people in our lives, the plan we designed to get us to our goals and even our own abilities. Those are the times when it is vital to slow things down, take a deep breath and remember that nothing lasts--not the good or the bad. Tomorrow will come right on schedule, and the events of today don’t necessarily have to bind us for life. Be patient... your turn will come.

If you truly wish this to be your year and want to live an exceptional life on your terms and in your time, mastering these five principles will help you go the distance. From practice, you learn to develop good habits and strong skills that make you a fierce competitor. From passion, you find yourself living and working with purpose, joy and a love for what you do that brings you both momentum and longevity. Persistence ensures that you are still in the race long after the going gets tough and the weak get going. Perspective allows you to look at each challenge and see opportunity. It allows you to find the good in each day, each thing and each person and stay firmly on your path to success. Patience gives you peace of mind and enables you to better wait out the storms that inevitably move in from time to time.

I challenge you to get to the top of your game--to move in the direction of your dreams and find yourself center stage in your own production. How will you get there? Practice, practice, practice!

Discover how we can help develop your team with vision, purpose and productivity through foundation-building skills, winning mindsets and tremendous tools not just for tough markets, but for ANY market. Now more than ever, it is essential to play with intention and integrity in our daily lives.

Find out more about ProspectsPLUS! training today by calling Julie toll free at 866.405.3641. From the Master Marketing Meeting to Webinars to regional speaking engagements, our team of professionals is ready, willing and passionate about bringing the best resources in the industry to your organization.

And the Winner Is... Kim Jenkins, RE/MAX Realty Centre
"I receive the ProspectsPLUS! Master Marketing Newsletter email and read every line every time it comes in. One particular month, I was impressed by a woman who had used the Expired Listing letter (the one that talks about the Merchandising Review Form) and decided to give it a try myself. I mailed the form to a group of expireds on November 15, and just two weeks later I received a call, set the appointment and took the listing two days after the call!

You can bet I will continue to send this mailer out to expireds and grow my list of happy clients. Thank you so much, ProspectsPLUS!, for the many ingenious options you offer to us!"

Kim will receive 500 FREE postcards, including postage! You could be our next winner! Just email us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

Blogging = Big Business
For many in our industry, blogging has become a very real resource for lead generation, skill building and
resource sharing.

Our Bullseye and Active Rain Blogs are designed to help you do just that. By tapping into timely tools, networking opportunities, industry sources and more, our community of clients can access the information
they need, when they need it.

We want to learn from you, too! What is your blog experience? What would you like to see us feature in future postings? Which industry expert would you like to see spotlighted in our next Q&A article?
Email Julie with your ideas, questions or comments!

Visit the Bullseye Blog Now!
Visit the Active Rain Blog Now!

"What we are most excited about is the experience that the Entrepreneurial Development Institute (EDI) brings to our partnership," said Morton. "Their experience, combined with our innovative and proprietary tools, will give brokers and agents a leg up in this challenging market."

ProspectsPLUS! Achievement Coaching™ is a revolutionary marketing-based, prospecting-enhanced system. While most real estate coaching programs rely heavily on cold calling or referral strategies, this product includes an often-missed yet critical component: marketing solutions.

"Never before have REALTORS® had access to a premium program that allows them to combine their natural abilities with the horsepower of a business-development engine like ProspectsPLUS!," explained EDI President and coaching industry veteran Wayne Einhorn. "What a tremendous opportunity to mesh the best of both—and really impact the careers and lives of real estate professionals."

ProspectsPLUS! Achievement Coaching™ gives associates a proven end-to-end marketing system that enables them to build a strong, viable book of business. A committed coach is available to walk shoulder-to-shoulder with them as they work toward their goals—enabling them to catapult their income by tens of thousands of dollars in the first year alone.

"What really sets us apart is the ability to coach agents specific to their business," shared Ramona Williams, Director of Business Development for ProspectsPLUS!. "For example, if an agent hates to work with FSBOs, then the likelihood of them excelling in that market segment is slim. We leverage their strengths, build on them and then help them find more market segments to increase their sphere of influence. We also are thrilled about the opportunity to help our customers further implement the systems and solutions in our software so that they can take full advantage of all that it encompasses."

"Since I started working into my BusinessBASE™ and coaching with ProspectsPLUS!, in two short weeks I’ve been able to kick up some business in a 'down' market," shared Michael Sullivan with Fonville Morisey Realty. "By calling a past client, I found out that in August he and his wife had a baby girl and he’s going into the daycare business. He wants me to find him a daycare center with a price tag of about $1 million. Four other pieces of business also came from past clients and my BusinessBASE™. Each of these past clients will be selling their current homes in January and moving up. In each of these instances, we’ve had very real and earnest discussions regarding price and condition of property, and each ‘client’ is working to have their home in the best possible condition for marketing. They have been very open and positive with respect to my pricing recommendations. We also have a very good idea as to exactly where their new homes will be and what those homes will look like. Thank you for coaching me. It’s working!"

ProspectsPLUS! Achievement Coaching™ members will
kick off the new year with:

• an assessment call to pair them with the perfect coach
• a personalized S.W.O.T. analysis
• an MBA-quality business plan
• a 2008-2009 Master Marketing Schedule™
• 2 one-on-one implementation calls per month
• additional Webinar training and tools

Now more than ever, agents are seeking innovative tools, techniques
and strategies to help them thrive in today’s challenging market. ProspectsPLUS! Achievement Coaching™ may be just the system you
need to navigate the journey to success.

Learn more about this powerful tool and find out if coaching is right for you by visiting www.prospectspluscoaching.com, or call Ramona Williams toll-free at 866.405.3638 today!

Book Review
212° The
Extra Degree
by S.L. Parker & Mac Anderson
This book captures the essence of excellence in an unforgettable way. At 211°, water is hot.
At 212°, it boils. With boiling water comes steam, and steam can power a locomotive.
The one extra degree makes
the difference.

This simple analogy reflects the ultimate definition of excellence because it's the one extra degree of effort, in business and in life, that can separate the good from the great. This powerful book offers great examples, great quotes and great stories to illustrate the 212° concept. A warning… once you read it, it will be hard to forget. Your company will have a target for everything you do: 212°.

January Master Marketing Tips!
Resolve this year to make building your book of business a priority. If you haven’t already, download your FREE BusinessBASE™ today and make staying in touch with the VIPs in your career a MUST-DO for the next 12 months! We’ll even GUARANTEE your results!

What a WEBINAR Year
We Have Planned!
We have just posted our new Webinar calendar for the first quarter of 2008! With guest speakers, panelists and timely topics, you’ll want to make our theme of the year your own: IMPLEMENTATION! We’ll help you implement the systems, solutions and tools in you need to excel in today’s competitive market. Bookmark our Webinars Page to register today!

January 7th @ 1:30 EST
Unlock the Magic of MLSmailings.com™,
with Becky Keyt
Discover the hints, how-tos and
magic of automation using our patented system for automating
your Just Listed/Just Sold
postcard marketing!

January 9th @ 3:00 EST
Support Call Recruiting,
with Jim Morton
Company President Jim Morton will discuss how creating and maintaining office teamwork and synergy is a vital component for both recruiting and retention in today's market. Support Call Recruiting helps you do both with a system that doesn't cost you a penny--but the rewards can be immense!

January 14th @ 1:30 EST
Presentation Tools,
with Gay Jones
Ever hear the old saying, "Presentation is everything?"
That's especially true in today's competitive market. Learn the tricks of the trade from Regional Director Gay Jones as she discusses how to effectively use your ProspectsPLUS! Presentation Tools!

January 21st @ 1:30 EST
ProspectsPLUS! 101,
with Billy Allen
For those of you just starting
(or restarting) to use your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting your systems in place and making the most of
your marketing!

January 28th @ 1:30 EST
Corporate Marketing System,
with Scott Gregory
Ready to become the "go-to agent"
in your market for every local corporation with 25 or more employees? This unique competitive-edge system allows you to dramatically increase your BusinessBASE™, turn the Do Not Call Registry on end, and strategically build a strong referral foundation!

Register for any of these webinars by visiting our Webinars Page to sign-up today!

National Volunteer
Blood Donor Month
Get your network of business partners together and join forces
with the local Red Cross to raise awareness! Invite local media and community leaders to get involved!

January 19:
National Popcorn Day
Have a little fun by sending mini bags of popcorn to the VIPs in your BusinessBASE™ this month to celebrate National Popcorn Day!

January 21:
Martin Luther King Jr. Day
Honor this American Hero by sending out a special message to your sphere of influence.

January 23:
National School Nurses Day
Celebrate these special people by hosting a luncheon for the school health practitioners and LPNs at the top 20 schools in your area. Thank them for their service, and invite them to learn more about your passion for helping the heroes who are there for our nation’s youth realize their home-ownership dreams.

Expireds/Sellers
Scoop up the expireds in your area by forming a team to call and prospect the BIG LIST of expireds that turn over on January 1. While many other agents are still shaking off New Year's celebrations, put your team in place so that, come January 1-10, you are ready to shift production into HIGH GEAR. Start now by setting up a weekly Expireds conference call, and become the resource for this segment
of consumers!

For a complete list of this month's calendared events,
View the January Snapshot

Have you tried Landvoice yet?
This innovative lead-generation
tool finds FSBOs in your market. All ProspectsPLUS! customers receive 33% off during their first quarter of use! Click on the logo above for details, and start receiving a daily
e-mail that lists every FSBO in your area today!

ProspectsPLUS! Support Center
We are here
to help Mon.-Fri. 9:00a.m.-7:00p.m. Eastern Time.
Call us today!
800.287.5710

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800.287.5710.

Thanks for using ProspectsPLUS!
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