A Guide to Strategic Marketing for Top Producers
Dear Customer: Put your heart into all that you do this month, and success will follow.

Love What You Do...
Is there a better time to fall in love
with what you do? Make this the month where you fuel your life, career and customer base with a passion for helping, a commitment to caring and appreciation for a job that enables you to blend both. Fall in love with what you do this year, and let it show. Embrace the thought, embody the concept, and you will enjoy tremendous success in
this business!

Intent is Everything
Staying True to Your Core, Your Clients and Yourself
By Julia Escobar, Director of Corporate Marketing
What are your intentions? At the risk of sounding like a dad quizzing his daughter’s date, I dare to ask this question of you, the entrepreneur. Understanding your intentions and reaffirming your core values is a great way to start each day.

As markets tighten and the economy shifts, it’s sometimes easy to fall into the traps that remove us from the heart of who we are and who we choose to be. Some find themselves cutting corners, “exaggerating” the truth and being dishonest--not only with the people around them, but also with themselves. They justify their actions by telling themselves that their intentions are good, but there is just not enough time, money, energy, etc. these days to do what's right or necessary.

Intent is everything, and with it must come integrity, character and the passion to be not just the person you are, but the person you intend to be: The superhero your children, family and friends rely on. The one you can look at in the mirror at the end of the day, knowing you did your best and gave your all.

Intent goes by many names. Steven Covey calls it your moral compass, your guiding force. Some call it conscience, others your 'authentic self.' What do you call it? It’s interesting how that divining rod that drives some to greatness day after day is totally missed by others. It can be the difference between becoming your personal best and just getting by.

So for today, this month--or hey,
maybe a lifetime--I challenge you to
stay focused and true to the things, practices and principals that enable
you to successfully:

• help those around you
• believe in abundance
• cast off the negative
• focus on high-priority activities
• continuously learn
• seek and give guidance
• sleep easy, knowing that you have done your best

Consider these “integrity trackers,” and ask yourself
at least once a week:

• Am I providing the best service possible for my customers?
• Am I thanking those who help me succeed both personally
  and professionally?
• Am I seeking out personal development opportunities such as courses, seminars, books and audio series?
• Am I being financially responsible by creating and acting on a plan that will provide security for myself and my family?
• Am I consistently reaching out to my sphere of influence so that I can effectively grow and maintain my BusinessBASE™?
• Am I taking the time to recharge mentally, physically and emotionally each week so that my family, clients (and that face in the mirror) get the happiest, healthiest me possible?

For some, it will take reorganization, introspection and real courage to stay the course in this tough market. Is it worth it to stay focused on the things and people that matter? To ensure you're abiding by the principles that guide your life for the better? Sure it is. As Shakespeare once said, "To thine own self be true." So the concept must have some staying power! Believe in your ability to maintain integrity, and you will grow your business with momentum and peace of mind.

Market after market, year after year, client after client, people want to work with those whom they trust, respect and care about. Your intentions are your "tell." They give you away, mark who you are and guide your life. It's up to you to make good on them.

Go ahead, show us what you're made of. We believe in you! It’s one of the best parts of our job here at ProspectsPLUS!: Holding tight to our intentions while helping entrepreneurs achieve their goals and realize their dreams. And in keeping with our "integrity trackers," we thank you for the role you allow us to play in your lives.

Find out more about ProspectsPLUS! today by calling Julie toll free at 866.405.3641. From the Master Marketing Meeting to Webinars to regional speaking engagements, our team of professionals is ready, willing and passionate about bringing the best resources in the industry to your organization.

And the Winner Is...
Karen Howlett, RE/MAX
Towne Square
"I recently decided to go out on my own after being on a Top 25 Georgia Team for 9 years. Very fearful of how I would accomplish everything that my previous Listing Manager did for me, my first purchase was ProspectsPLUS! I quickly saw the advantage of the MLSmailings.com program.

It has been a tremendous relief to know that consistent marketing that had been a critical part of my plan was able to continue, and I only had to make contact one time, set up the program, and within days of a listing the word is out automatically!

How awesome to be able to have something so simple right at my fingertips. I continue to get calls for listing appointments as a result of these mailings, without my having to remember a thing! In this market where time is money, I am very thankful that I can carry on without having to worry about the time needed to create, identify a mailing list, address, drive to the post office and more. Thanks so much!"

Karen will receive 500 FREE postcards, including postage! You could be our next winner! Just email us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

Blogging is HOT!
Come in from the cold, and join us today!
Success and networking stories abound as agents nationwide learn to create and spread their messages to their market areas. We’ve learned a lot since diving into the blogging arena and are astounded at the number of passionate agents who are ready, willing and able to assist their fellow writers in their quest to learn, grow and discover new ways to thrive in any market.

Our Bullseye and Active Rain blogs are hotspots for questions, answers, guest editors, industry resources and making new friends. Join us today to discover this fascinating blend of information and technology.

Visit the Bullseye Blog Now!
Visit the Active Rain Blog Now!

The formula for success is simple--and being proven every day: World-class coaching + the right systems and tools = achievement of personal and professional goals.

Combining the Entrepreneurial Development Institute's proven coaching experience with the powerful tools offered by ProspectsPLUS! is giving both brokers and agents a notable and lasting advantage in this challenging market.

While most real estate coaching programs rely heavily on cold calling or referral strategies, ProspectsPLUS! Achievement Coaching™ includes a critical yet often-missed component: marketing solutions. EDI President and coaching industry veteran Wayne Einhorn is excited about the new opportunities and avenues created by his company's partnership with ProspectsPLUS!

"Never before have REALTORS® had access to a premium program that allows them to combine their natural abilities with the horsepower of a business-development engine like ProspectsPLUS!," explained Einhorn. "What a tremendous opportunity to mesh the best of both—and really impact the careers and lives of real estate professionals."

ProspectsPLUS! Achievement Coaching™ gives associates a proven end-to-end marketing system that enables them to build a strong, viable book of business. A committed coach is available to walk shoulder-to-shoulder with them as they work toward their goals—enabling them to catapult their income by tens of thousands of dollars in the first year alone!

ProspectsPLUS! Achievement Coaching™ participants receive:

• an assessment call to pair them with the perfect coach
• a personalized S.W.O.T. analysis
• an MBA-quality business plan
• a 2008-2009 Master Marketing Schedule™
• 2 one-on-one implementation calls per month
• additional Webinar training and tools

Now more than ever, agents are seeking innovative tools, techniques
and strategies to help them thrive in today’s challenging market. ProspectsPLUS! Achievement Coaching™ may be just the system you
need to navigate the journey to success.

Learn more about this powerful, new system and find out if coaching is right for you at www.prospectspluscoaching.com, or call Ramona Williams toll-free at 866.405.3638 today!

Book Review
you²: A
High-Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps
by Price Pritchett
This small
(35 pages) yet mighty book promotes an unconventional strategy for achieving breakthrough performance. It replaces the concept of attaining gradual, incremental success with 18 key components for building massive success. A great read for anyone who values success and wants to leap beyond ordinary performance expectations--quickly.

February Master Marketing Tips!
Spread the love for what you do and the clients who make it all possible this month!

Check for Updates!
Whether you use ProspectsPLUS!, RecruitingPLUS! or Mortgage Edition, be sure to download SupportPLUS! updates each month. We are always updating and adding information, tools and campaigns to help
you compete!

Training made Simple!
Join us for our series of FREE
content-rich Webinars this month--all designed to increase your response rates, production levels and profitability. If you have questions, we have answers!

Visit our Webinars Page to register for one or all of these FREE learning opportunities. While you're there, take a look at our March lineup,
as well!

February 4th @ 1:30 EST
Unlock the Magic of MLSmailings.com™
Becky Keyt reveals the hints, how-to's and magic of automation using our patented system for Just Listed/Just Sold postcard marketing!

February 11th @ 1:30 EST
BusinessBASE™
Ready to earn 6 ADDITIONAL COMMISSIONS IN THE NEXT 12 MONTHS? We're here to help! Regional Director Tanja Kor walks you through the most powerful tool around for building your book of business to consistently and effectively achieve repeatable, sustainable success.

February 13th @ 3:00 EST
Getting Results Every Time
Join industry leader and coach Wayne Einhorn as he guest-hosts this Webinar that shares top recruiting and management strategies for getting real results every time--in EVERY market.

February 18th @ 1:30 EST
ProspectsPLUS! 101
Whether you are new to ProspectsPLUS! software or are ready to "restart," Customer Support Manager Billy Allen walks through the simple step-by-step process for putting systems in place and making the most of your marketing!

February 25th @ 1:30 EST
FSBO Success
How would you like to have
FSBOs calling you for a change?
Join Todd Robertson as he shares
the strategies savvy agents use
to become FSBO leaders in
their markets.

American Heart Month
Pick a venue and some partners, and host a Heart Healthy Day at your local grocery store, school, library or office building. Local physicians are a good group to talk to about co-sponsoring the event--and calling them is a great way to get your name out there so that you might become the 'go-to' agent for this business-to-business demographic.

February 8:
Boy Scout Day
Find your local Boy Scout chapters, and ask about ways to help support local troops (such as mentoring or sponsoring events). This group is ALWAYS PREPARED to bring you not just results, but a feeling of accomplishment and community,
as well.

February 14:
Valentine's Day
Send some love to your sphere of influence with one of our Valentine's Day postcards.
Send this postcard now
with PostcardsPLUS!

February 18:
President's Day
It's a great time to present your patriotic personality. Send President's Day postcards to your geographic farm area or SOI today!
Send this postcard now
with PostcardsPLUS!

For a complete list of this month's calendared events,
View the February Snapshot

Upcoming Events!
April 16-18: Recruiting Network Conference in Scottsdale, AZ
ProspectsPLUS! President Jim Morton will share recruiting secrets to success in a breakout session at one of the most innovative and dynamic recruiting events of the year.

The Recruiting Network Conference, hosted by industry icon Carol Johnson, boasts a who’s who of talent, tenacity and success in the recruiting field. An untapped sense of sharing and a unique forum to learn from both colleagues and competitors make this conference invaluable. Call 1.800.562.6593
or visit the Recruiting Network Conference Web Site to learn
more today.

ProspectsPLUS! Support Center
We are here
to help Mon.-Fri. 9:00a.m.-7:00p.m. Eastern Time.
Call us today!
800.287.5710

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800.287.5710.

Thanks for using ProspectsPLUS!
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