A Guide to Strategic Marketing for Top Producers
Dear Customer, Listen to
your heart, and success will
surely follow.

Take the Leap!
We often place limits on ourselves for fear of missteps. Let go of that fear! Realizing your dreams and accomplishing your goals requires forward movement. Know that it is all right to make mistakes, as long as you learn from them and continue on the journey.

Stop standing still! Stop waiting for life's lessons to come to you. Jump in! You will accomplish far more by freeing yourself from limitations and taking the leap into all that can be!

Fall in Love With What You Do
Six Ways to Fuel Your Business With Passion and Purpose
By Julia Escobar, ProspectsPLUS! Director of Corporate Marketing
Some of the greatest minds in business, sales, education, politics and leadership have expounded the merits of loving what you do for a living. Yet all too often—somewhere between idyllic childhood dreams and the reality of everyday work—many people lose their passion. They deny the drive that could lead them to greatness and instead find themselves either chasing the dollar or following the path of least resistance. Don't let that be you. Not this year, not ever.

As a sales professional, you have a tremendous opportunity to embrace what you do with passion. Without limits, earning caps or time clocks, you have an entire career landscape before you to accomplish whatever you desire.

Desire is key. Coupled with a strong belief system, a lack of fear and an uncompromised sense of purpose, desire is what sends rockets into space and explores new worlds. Desire is what propels individuals who would otherwise slip into mediocrity to the top of their field.

In the words of Will Rogers: "If you want to be successful, it's just this simple: Know what you're doing, love what you're doing, and believe in what you're doing." Here are six proven ways to do just that:

1. Expand Your Belief System. Choose faith over fear. Fear and passivity are the greatest roadblocks to success. Think big and believe big, and you will achieve big.

Some of the world's greatest contributors had humble beginnings. Many of the men and women who lead America's Fortune 500 companies started with nothing, but saw beyond the low expectations of those around them. They thought big. They expanded their belief systems at every turn until their dreams of "what could be"
became reality.

You have the same power. All of us do. Goals set with true passion and purpose force our subconscious to achieve all that's possible.

So dive in. Expand your horizons. Even if it's difficult at first to believe that anything is possible, try it for a month. Practice affirming all that you are and all that you want. Be your own biggest fan—with humor, humanity and a sense of gratitude for all that comes your way. The results will amaze you.

2. Follow Your Passion. Every industry and market has certain people you feel connected to and like to be around. When the chemistry is right, you have a tremendous opportunity to go beyond business relationships and develop true friendships.

Are you fascinated by investors? Do you love helping first-time home buyers feel the joy of ownership? Do you especially enjoy working with teachers, seniors, medical professionals or small-business owners? Finding your niche and following your passion will excite, energize and invigorate you in ways you never thought possible.

3. Embrace Abundance. Most people who are stuck in a rut—unable to move beyond mediocre income or achievement levels—have placed that glass ceiling on themselves.

Limited thinking—that nagging doubt that creeps in to question whether you deserve greatness, wealth or accolades—is a success blocker that needs to be banished from your life.

Give yourself permission to succeed. Begin and end each day with affirmations that perpetuate abundance and success. Write them down, tape them to your bathroom mirror or bulletin board, and commit them to memory. What may seem like an exercise in silly will soon pay tremendous dividends to your career productivity and emotional
well being.

Be specific, and use the present tense in each affirmation. Focus on what you want, not necessarily on what you already have. For example: I make more than $100,000 per year. I have the respect and admiration of my peers. My family has everything it needs and more. I meet and exceed each goal I set. My life is filled with joy, humor and abundant success. I am grateful each day for my family, my friends, my career and my many blessings. Whatever life stage you're in right now, this daily exercise will raise you to the next level and beyond. Abundance is yours for the asking!

4. Find the Fun. Remember this, my friends: The more fun you have in your career, the more time and energy you will invest in it. Find the fun, mix it up, do something different, and you will discover a spark that you never knew existed.

Get creative with your marketing! Throw an "I Love My Clients" party for your favorite customers in February. Send tulips to select clients in March to celebrate the arrival of spring. In April, deliver umbrellas in anticipation of those "showers," or invite local CPAs to a giant
happy hour AFTER the 15th!

We enjoy sharing ideas such as these with our clients.
To discover many more creative ways to add fun to your mix, visit www.prospectsplus.com to request our FREE Master Marketing Schedule™ and monthly Master Marketing Newsletter™. These resources are our way of helping you find creative, outside-the-box ideas to break up the monotony of everyday business and make your job—and your life—just a little more FUN!

5. Discover the Magic of Momentum. Think about the rush you feel when you are "in the zone"—enjoying a streak where everything falls into place and you're on top of your game. Embody and memorize that feeling, then use the magic of that momentum to propel yourself forward at times when things are not so "Midas touched."

How? Consider adding the mindset and memory of momentum to the daily affirmations discussed earlier. Before making your affirmations, focus on the feeling you have when you are truly at your personal best. Magic happens when you invite all of your senses to convene twice a day to push yourself toward greatness. Just try it for a week, and you will discover that the lulls between "in the zone" times become shorter and shorter!

6. Be True to Your Core. Nothing stops momentum faster than being untrue to yourself or your core values. You need to know, without compromise and with unwavering certainty, who and what you are.

Set your integrity meter to high, and focus on value systems that not only serve you and your family, but also bring your best self to the forefront for your clients and customers. Exemplary service, impeccable integrity, phenomenal products and a passion for facilitating the greater good throughout your career are tremendous cornerstones
for greatness.

Keep these foundation-building values at heart as you move forward in the days ahead, and you will surely find yourself in the league of extraordinary leaders.

Be sure to request our FREE Master Marketing Schedule™,
a unique tool designed to guide you through 24 months of strategic marketing campaigns. If you have questions or ideas you would like to share, call Julie at 800.287.5710.

And the Winner Is... Joan Glasgow,
St. George GMAC Real Estate
"I purchased ProspectsPLUS! a few months ago.
I had been creating my own postcards, printing
and mailing them. I had also been doing my own newsletters. Because of all the work involved,
I was not keeping in contact with my farm area
often enough.

After purchasing this great program, I have sent regular high-quality postcards - with a great price! I have already begun to see the results of the constant contact with future clients.

I had a lady call me the other day who didn't even want to interview me. She just said she had been receiving my cards and to just bring over the paperwork. When I got there with her "paperwork," I noticed that she had the most recent postcard I had sent taped to her folder about the property.

That was just the testimony I needed. When I sell her property, I will have paid for this great tool many times over. Thanks so much for creating it; you can be sure that I will continue to use it regularly!
IT IS THE GREATEST!!!"

Joan will receive 500 FREE postcards, including postage! You could be our next winner! Just e-mail us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

Book Review
The Law of Attraction: The Basics of the Teachings of Abraham
by Esther Hicks
and Jerry Hicks
This month,
we invite you to investigate the powerful secrets unlocked by understanding
The Law of Attraction.

You will be amazed as you learn what so many others already know: that all things--wanted and unwanted--are brought to us
by this most powerful law of
the universe.

February Master Marketing Tips!
There are many ways to open new doors for your business this month! Creativity is key to making the most of your marketing!

Host an "I Love
My Clients" Party!
Invite a select group of your best customers to a gathering to let them know that they are the "heart" of your business.

For more party-planning ideas, download your free copy of Celebrate Your Customers!
10 Creative Ways to Thank the VIPs Who've Helped You
Along the Way.
Download yours today!

American Heart Month
Co-sponsor a blood drive or
wellness event with a local clinic
or physician's office.

National Children's
Dental Health Month
Do a little data mining to find local pediatric dentists in your area. Let them know that you are happy to make them SMILE by caring for their real estate needs!

Random Acts of Kindness Week
is February 12-18. Make an effort to recognize and reward your special customers with an act of kindness.

Hot Off the Presses!
Supplies of our 2007-2008 Master Marketing Schedule™ are going fast! This FREE 24-month calendar is
an invaluable guide to keeping
your marketing fresh,
innovative and timely.
Request yours today!

ProspectsPLUS! Support Center
This past year has been a whirlwind of new products, new account executives and new customers.

Whether you are
a new customer or have been with us for a long time, feel free to call any time if you need technical assistance, want to reach your account executive or simply want
to ask a question!

We can be reached at
800.287.5710 Monday-Friday
9:00 a.m.-7:00 p.m. EST.

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
800. 287.5710.

Thanks for using ProspectsPLUS!

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