A Guide to Strategic Marketing for Top Producers
Dear Customer: 'Tis the season to reflect, renew and reconnect.

Oh Come, All Ye Faithful
Whatever religion, higher power or belief system you subscribe to, now is the time to tap into faith — not fear — and forge into the new year with everything you've got. The twists and turns in our markets and economy make it all too easy to lose faith in our business, our abilities, our customers and ourselves. I challenge you to dig deep, hold tight to your values and be true to your core. Think about the reasons you stepped into the entrepreneurial world in the first place and remember to appreciate them. When you firmly embrace the opportunities before you; trust in your skills, techniques, tools and systems; and believe in your ability to help others while earning a very good living, you will realize that anything is possible!

Out With the Old, in With the New!
Changing Perspectives, Habits and Heroes for a Better 2008
By Julia Escobar, Director of Corporate Marketing
As we ready ourselves to ring in a new year, making a list and
checking it twice should be more about learning from the path we've traveled over the past year than the jolly old elf's "naughty or nice" list. What perspectives, habits and heroes have made their mark on who we are and where we're going? That particular trip can be soothing or scary — depending on the road you've traveled — but either way, an important step in getting 2008 off to a great start. Let's take a look at the past year, toss the old that isn't working, and bring in the new that can make a positive impact on your career and life.

Keep perspective. Too often, our perspective on life, business, relationships and self-worth can become skewed by the forces around us. Have you ever had a day that was going along fine, even putting a spring in your step, and then — wham — you run into the "black cloud" in your office who wants to expound on the perils of being an entrepreneur, the bleak market decline, the sorry condition of life and what amounts to his or her version of Armageddon? Even people you are close to, friends you love dearly but somehow find themselves in a never-ending drama that you must help them “sort out,” can tap your energy, your productivity and your ability to look at the world with crystal-clear vision. Give yourself a real gift this holiday season by taking an honest look at the people and perspectives in your life.

1. Set boundaries for the energy-robbers and naysayers. Don't let their experiences cloud yours, and stop tolerating their negative influence. Say no and mean it when you feel their grip on
   your day.



2. Put the pains of the past in the past. Life is meant to be a forward journey, so keep moving in that direction. Decide what lessons you can take from old haunts or hurts, and let the rest go. We have no control over what happened before — only over what comes next.



3. Choose faith over fear. Many people allow fear of the future and the unknown — sometimes even fear of success — to lock them into a holding pattern that they are incapable of breaking through. Whatever comes your way, meet it with faith, humor and the knowledge that nothing is permanent. As Og Mandino reminded us in his inspirational Greatest Salesman in the World, "This too shall pass." As human beings, we are allowed to make mistakes, even expected to on occasion. Don't be afraid to step forward and try something new.

Honor your healthy habits.
Take a look at your habits over the past 12 months. Which have brought you closer to your goals? Which have hurt more than helped in your quest
for health, wealth and peace of mind? Grab a paper and pen, or start tapping on the laptop, and make a list of your personal dos and don'ts to keep handy when you feel yourself straying from the straight and narrow. Take a look
at your professional and personal habits, and determine what you can
do differently in the year ahead that will bring you more balance
and prosperity.

1. Business: Do you have a written business plan? Do you have daily, weekly and monthly goal charts? Are you setting obtainable goals that allow you to stretch your abilities and talents? Do you have a set time to prospect DAILY to ensure a constant stream of new business? Are you investing at least 10% to 15% of your annual income to market yourself and your business? Do you have an exit strategy that will allow you to retire with a salable book of business, or are you just "winging it" each year? Are you reaching the VIPs in your BusinessBASE™ or sphere of influence each and every month to ensure a healthy referral base? Are you working high-priority activities that keep you close to your revenue line and away from the company water cooler? Have you segmented your marketing to become the go-to agent for niche markets that will help you dramatically grow your SOI, make new friends and upscale your business? Have you put systems in place to automate as much of your marketing as possible, so that you can focus on prospecting, presenting and closing? If you answered "no" to any of the above, then you are short-changing your career and yourself. Take some time this month to put these business musts in place so that you can truly work smarter, not harder, in the coming year.



2. Personal: What are you doing for you? Is exercise part of
   your daily/weekly routine? Are you pushing back from the table/coffee/alcohol/nicotine to ensure a longer, healthier life? Do you take the time each day to count your blessings and celebrate victories, both small and large? Do you nurture your own self-esteem and self-worth? It's OK to be your own biggest fan! Do you surround yourself with positive people, inspiration and influences that promote personal growth? Are you on a continuous quest to learn more and be more than you ever thought possible? Yours is the face you will see in the mirror for all of your days; embrace who you are, what you do and where you are going. Accept your quirks, differences and flaws, and ditch the self-defeating or self-sabotaging habits that can land you in a rut. Believe that you really do have the power to make a difference — in your life and in the lives of those you care about.

Who are your heroes? Remember the old Kung Fu and Karate Kid movies? "Choose wisely" was a recurring theme. When it comes to choosing heroes — those we look up to, emulate and pattern our lives after — choosing wisely is essential. Who do you look up to? For some, motivational gurus such as Anthony Robbins and Zig Ziglar fit the bill. Others choose sports greats such as Tiger Woods, entertainment moguls such as Oprah Winfrey or coaching giants such as John Wooden. Unfortunately, however, some choose heroes based on riches or popularity rather than integrity and character. Think of who you really want to be, then choose heroes who embody those qualities. Wealth is certainly a factor, but compassion, empathy, honor, philanthropy, courage and passion should be, as well. You might be surprised to find that the hero you admire most lies not so much at the helm of a Fortune 500 company, but in a beloved grandparent, a wise and extraordinary child, a sibling or a friend. Choose wisely.

We wish you the merriest of holidays and an extraordinary beginning to what really can be your BEST YEAR EVER! For more ideas on how you can continuously impact your market area, visit www.prospectsplus.com. If you have questions or ideas that you would like to share, call Julie toll free at 866.405.3641.

And the Winner Is... Sherry Wantz, Exit First Class Realty, Maryland
"I have been using ProspectsPLUS! for my marketing for the past four years. No other program or service compares to the quality and range of pieces found in ProspectsPLUS! I use these tools all the time, and it has really contributed to the growth of my business.

For example, the FSBO First Aid brochure has helped me acquire over 30 listings in my area. From these listings, I have earned over $40,000 in commissions! I am crazy about your program and recommend it highly to other agents. In fact, I have recently purchased my own franchise, and I am looking forward to my agents getting exposed to it when Roberta Ross comes back to speak in our office. I also recently purchased RecruitingPLUS! and look forward to digging into it and ramping up my recruiting efforts, as well!"

Sherry will receive 500 FREE postcards, including postage! You could be our next winner! Just email us your testimonial today to be entered in our monthly drawing! Don't delay, act today!

Do You Blog?
We are thrilled to offer our Bullseye Blog – Targeted Marketing News and Resources for Business Professionals
as part of our commitment to providing valuable, interactive resources for our
community of clients.

The blog offers new entries each week, guest columnists and an opportunity for you to ask questions and share views. Come talk to us; share your comments, ideas, stories and more. We invite you to drop by, bookmark the site and grow with us through this changing market!

Do you blog? We’d love to hear from you about your successes... questions... bookmarked sites and more! We also are interested in providing new marketing campaigns that can promote the writer
in you! Email Julie with your campaign ideas today! Visit the
Bullseye Blog Now!

We're also happy to announce our latest
blog on Active Rain, a community of more than 58,000 real estate professionals and
an incredible resource. If you would like a referral to this valuable site, email Julie.
Visit the our Active Rain Blog.

Now think about how it would feel if:

• You knew, without question, that you could count on a consistent, repeatable income in ANY market
• Your career and life were so in balance that all work and no play was not even an option
• You could master the coaches' secrets to make sure your listings were always priced for marketability
• You had an endless supply of qualified leads
• At the end of the day, you could take pride in the fact that you control your career, instead of your career controlling you
• You could begin EACH new year on track and comfortable knowing that you had what you needed to EXCEED your goals

Isn't it time to LOVE what you do and FEEL great about it EVERY day?
We can help make that happen! For a free consultation, call us today
at 866.405.3638!

Visit ProspectsPLUS! Achievement Coaching Now!

Book Review
Juggling
Elephants:
An Easier Way to Get Your Most Important Things Done--Now!
by Jones Loflin
and Todd Musig
This entertaining new book is a lighthearted guide for everyone who feels like their life is a three-ring circus, and they're about to be squashed by their to-do list. It offers practical advice for obtaining focus and enjoying more of the things that are most important in life. A great holiday gift idea!

December Master Marketing Tips!
Deck the halls this month with smart marketing materials, friendly client gatherings and a merry mood to inspire those around you!

Webinar Wonderland, Anyone?
Have you tapped into our Webinar training yet? If not, why not? This fun, convenient, FREE way to learn is perfect for busy professionals just like you! Learn about valuable systems, tools and marketing savvy from our talented trainers every two weeks! Make the most of your ProspectsPLUS! software and career opportunities today! Visit our Webinars Page to register for as many of our timely topics as you like!
All Webinars are from 1:30 p.m.
to 2:30 p.m. Join us!

December 3
Unlock the Magic of MLSmailings.com™
Join our helpful support team members as we walk you through
the step-by-step simplicity of automating your marketing with MLSmailings.com.

December 5
Planning for Profits in 2008!
Join Business Coach Wayne Einhorn as he shares the skills and strategies top producers use to ensure consistent, repeatable production in ANY market. Register today, and plan for a prosperous year!

December 10
Working With Expireds
Join Regional Director and National Trainer Mike O’Boyle as he shares the best secrets in the business for capturing this valuable segment of consumers. He’ll even share the best way to kick-start your production on January 1!

December 17
ProspectsPLUS! 101
Ever wonder how to best use all
of the bells and whistles in your ProspectsPLUS! system? Have burning questions that need answers before you hit the ground running in the new year? Join Billy Allen as he walks you through this valuable tutorial!

Ring in the Holidays!
Deliver fresh holiday wreaths or small gifts to your top 20 clients to thank them for the privilege and pleasure of being their real estate professional!

Send your best holiday wishes to the VIPs in your sphere of influence and farm areas today, and be first in the mailbox to say HAPPY HOLIDAYS! Choose from a variety of Christmas, Hanukkah, New Year's and other holiday postcards either in your ProspectsPLUS! software or via our PostcardsPLUS! web-to-print site!
Send these postcard now
with PostcardsPLUS!

Go Calendar Crazy!
Be the first in your area to tap into the year-round top-of-mind marketing found with our 2008 calendar postcards. These beautiful, fully laminated cards are sure to grace refrigerators and bulletin boards in homes across your market!
Send this postcard now
with PostcardsPLUS!

Expireds/Sellers
Scoop up the expireds in your area by forming a team to call and prospect the BIG LIST of expireds that turn over on January 1. While many other agents are still shaking off New Year's celebrations, put your team in place so that, come January 1-6, you are ready to shift production into HIGH GEAR. Start now by setting up a weekly Expireds conference call, and become the resource for this segment of consumers!

For a complete list of this month's calendared events,
View the December Snapshot

Have you tried Landvoice yet?
This innovative lead-generation
tool finds FSBOs in your market. All ProspectsPLUS! customers receive 33% off during their first quarter of use! Click on the logo above for details, and start receiving a daily
e-mail that lists every FSBO in your area today!

ProspectsPLUS! Support Center
We are here
to help Mon.-Fri. 9:00a.m.-7:00p.m. Eastern Time.
Call us today!
800.287.5710

If you have
any technical or implementation questions, we'd be glad to help.

Just give us
a call at
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