Dear Customer, Introducing
The Master Marketing Newsletter™.
A Guide to Strategic Marketing for Top Producers.
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Accentuate Your August!
 While many of your colleagues in the marketplace are lapping up the last days of summer, be sure to fire up your production early and be first in line as the fall market rolls in. If you haven't done so yet, outline your marketing plan of action for the next six months. In the heat of a tightening market be sure to keep your cool by choosing inventive, creative ways to differentiate yourself from the crowd. Consistently reaching your sphere-of-influence customer base and geographic farm area database will give you a great foundation to build on. Consider adding a "field of expertise" as well such as first time home buyers, investors or FSBOs which will give you an
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 Five Tightening Market Mistakes
and How to Avoid Them
By Julia Escobar
As our market "normalizes" and competition gets tough, it is much too easy to fall into age-old traps that lead to lower commissions, customer frustration and agent burnout. Avoid these pitfalls by staying current in your knowledge base, putting systems in place and committing
to continuous follow up.
1. Failing to Begin with the End in Mind: Prospecting without a plan historically finds agents either spinning their wheels working low priority activities or worse, heading into hibernation. Treat your business as a business. Sit down with your manager and create a success plan that works for you. Determine what your goals are based on your financial needs and budget first. How many listings will you need to take to reach your goals? How many prospects will you have to reach to earn those listings? Now, where do you find those prospects? No longer able to wait for the phone to ring, you have to implement a solid system for developing and maintaining your book of business. Download a free version of our BusinessBASE™ system today. This simple contact manager allows you to identify 150 people who should be in your sphere of influence and gives you a step-by-step process for how, when and why to continually contact them. This one tool, if used faithfully, will allow you to build your business to the point where you can sell it when you are ready. How many REALTORS® do you know who can say that?
2. Poor Prospecting: A lot of agents had a false sense of confidence in recent years as market conditions in some areas gave the ability to be more "order taker" than REALTOR®. With the recent shift comes...
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August Master Marketing Tips!
Make a friend first and a sale later. Establishing relationships is a
large part of building your business foundation. August 6th is National  Friendship Day! Call 12 of your favorite clients and let them know how very much they mean to you. Tell them this Friendship Day, you are grateful to consider them more than just a customer, but a friend as well. Do you know of any clients with home based businesses? It is their time to shine, during National Home Business Month! Make a note to thank them for their business with a handy business tool such as a calculator, pen or paperweight letting them know you are there if they need you! Another idea that may send your production sky high is to send inexpensive promotional toy airplanes to your clients August 19th for National Aviation Day! There is a vast selection to choose from online! For more fun, creative ways to reach your client base each month and set yourself apart from the crowd, order your Master Marketing Schedule today! This handy 24 month wall calendar spotlights a wide variety of dates each month which allows you unique reasons to stay in touch!
Find out more...
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 And the winner is...Lana Hibbler
"One of my past clients sent me a referral who wanted to move close to Lake Ray Hubbard in Rockwall. Before they could move, they had to sell their house first. After listing their house, 100 beautiful postcards were mailed out! 28 days later I got a contract on the house. The house sold and again, a week later, 100 beautiful postcards went out! They bought their dream home in Rowlett by the lake. Now, the best part! I received a call from a couple that had been thinking of selling their home. This particular couple had been in their home for 46 years and had a lot of memories in their home! They had received both the Just Listed and Just Sold cards! They called to tell me that they were very impressed with the postcards, the time frame they got them in and that I did a great job on making the cards! They said that they had put the first card in a drawer and and had barely enough time to think about it when they got another one in the mail! The Just Sold card is what sold them on me!
I listed their house and 3 days later, I left to go on a family vacation. A week later 100 Just Listed postcards were sent out! While I was away, I received a call from an agent that told me she had shown my listing and the buyer wanted to make an offer! The offer was sent to the condo in Florida where I was staying. I faxed it to the buyers. We negotiated the contract from long distance, executed the contract, and in 12 days the home was under contract! We closed the deal! A week later, 100 beautiful Just Sold cards were mailed out to the area! Thank you ProspectsPLUS!" Here is what my clients had to say: Dear Lana, We just wanted to tell you once more how much we appreciate you for your help in getting a sales contract on our home so quickly. We realize your widespread advertising and knowledge got us the best price for our area, and in about a week. For your dedication, professionalism, and friendliness, we would be very happy to recommend you to anyone. Thank you.
Sincerely,
Bill and Janice
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 This Month’s Book Review…
The Tipping Point: How Little Things Can Make a Big Difference
Little changes have big effects. This month's book review explores how ideas, products, messages and behaviors can ripple through society until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that these things can "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics." We can't wait to get started! By the way, what are YOU reading this month?
- Malcolm Gladwell |
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It's a Jungle Out There!
Marketing yourself in today's real estate safari can be scary! Take a walk on the wild side with our Animal Series! It is a fun, effective way to stay in touch with your sphere of influence! Simple, fast and cost effective, order yours today by visiting our postcardsplus site and choosing from any of our Animal Series cards! |
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ProspectsPLUS! Support Center
 Consistently meeting the needs of our customers is a high priority for our Support team. Be sure to
update your SupportPLUS! for new and exciting tools to help you stay on track as we close out the summer and shift into fall! Remember, if you have questions or concerns, please feel free to call
us at 1.800.287.5710 during
our new extended hours.
9:00am-7:00pm EST.
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 If
you have any technical or implementation questions, we'd
be glad to help. Just give us a call at (800) 287-5710.
And thanks for using ProspectsPLUS!
Contact
Us |
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| Coming Next Month... |
- Back to School!
- Master Marketing Tips for September
- More Free Offers
- New Winners, Techniques,
Ideas & More!
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© 2006 ProspectsPLUS!,
Inc.
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