Consumer Reports

Branding yourself as the agent to turn to in your market area takes consistency, timeliness and the right "touch." Tap into this one simple system that can keep your career and referral base on track! It leverages the 3-7-27 Law of Prospecting says that in order to truly become top of mind for area customers it takes THREE contacts for them to recognize your name, SEVEN contacts for them to put your name with your business and TWENTY SEVEN to truly become a brand name.

This free BusinessBASE™ solution will help you grow your book of business effectively both in the short term and for career longevity!

Target Audience: Your Sphere of Influence and farm area.

Mailing Frequency: Choose from one of our simple, smart template series to easily and affordably "touch" your clients every 30-45 days.

Having the right collateral piece to help you handle objections often and early is critical in the sales and listing process. This tool is perfect for helping you get listings PRICED RIGHT the first time - and also VERY handy at helping sellers of expired listings to pinpoint exactly where their listing took a wrong turn that resulted in an expiration. It can help you get in the door - and get the listings you want at the price that fits your market.

Target Audience: Expireds

Mailing Frequency: Every 3-5 days after the listing has expired

This report is a powerful tool for engaging homeowners, demonstrating your expert knowledge, and opening new lines of communication. Keep several on hand to use as 'leave-behinds' for listing appointments, give out at open houses and in response to marketing inquiries. Be sure to add a "Free Report Offer" to all of your marketing (emails, direct mail, website and social media).

The Get More Listings Series of postcards will help you generate interest from potential home sellers. Don't forget to offer your Free Report, "Chop $24,000 off of Your Mortgage" on the back of these postcards.

Target Audience: Area Homeowners and Sphere of Influence

Mailing Frequency: Every 21-30 days

Sometimes working with FSBOs requires a "make a friend first and a sale later" philosophy. Eager for valuable information, they'll turn to you for the help they need when you offer this report. Couple this report with our time-tested, result-producing FSBO direct mail postcards and you've got a winning hand!

Target Audience: Area FSBOs

Mailing Frequency: Every 4-7 days for effective branding as FSBOs and Expireds tend to move quickly.

With mortgages difficult to push through and cash investors now coming out in force, many agents are turning to these preferred buyers to make closings quick and referrals plentiful. These powerful direct response postcards coupled with our new FREE Report: Cash Buyer Checklist make reaching out to them fast and easy!

Target Audience: Cash Buyers (Demographic TIP: Over 40 with a $150,000+ income)

Mailing Frequency: Every 3-4 weeks

This quick report offers five great ways to improve the marketability of their home and view you as the expert in your area! It's a great postcard to offer to area Expireds who are wondering why their home didn't sell and a great "foot in the door" strategy for helping them know you're a resource they can trust.

Target Audience: Area Expireds

Mailing Frequency: Expireds tend to move quickly so be sure to send every 3-5 days for the first few weeks after they expire and follow up with a phone call!

Use this report as a means to open a line of communication with FSBOs and to spotlight that selling their home themselves is usually more than a Seller bargains for. This powerful tool is a great piece to share in person, mail or email to FSBOs in your market and to add to your website as a download in return for an email!

Use it in conjunction with the FSBO templates as a reason to consider your services as the best option for getting their home sold.

Target Audience: Area FSBOs

Mailing Frequency: Every 2 weeks for best results.

There's a lot of competition out there, and consumers are savvier than they've ever been. This is a great checklist to put on your website or offer to consumers who state they want to shop around for an agent. It tells them you're not afraid of the competition and that you're confident that the services you provide will always create the results they're looking for!