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Targeted mailing lists are vital to achieving the best return on your marketing investment. Why? Because matching your message to your market yields the highest number of hand-raisers at the lowest cost.

Success is often based on the value of an agent’s database. Yet, unfortunately, one of the biggest stumbling blocks for agents is putting that valuable list together. That’s why we offer not only the marketing tools (postcards, newsletters, flyers, brochures, business cards, portfolios and Every Door Direct marketing) but also targeted mailing lists based on the highest industry standards.

Choose from three simple options:

Option 1: MapMyMailSM

This easy-to-use tool gives access to tax assessor data from more than 128 million deliverable addresses. Market to a neighborhood or subdivision using radial/polygon searches or by pinpointing specific addresses – and preview every property on your map to exclude selected streets or homes. You also can target homeowners, renters, owner/occupants or absentee owners. All of this for only 8¢ per record!

This option is perfect for:

  • Just Listed/Just Sold postcards
  • Home improvement job site mailings
  • Geographic/neighborhood farming to confirmed homeowners
  • Absentee owners

 

Option 2: Demographic Search

Like MapMyMailSM, this service gives access to tax assessor data from more than 128 million deliverable addresses and allows you to market to a neighborhood or subdivision using radial/polygon searches or by pinpointing specific addresses. This option also allows you to drill down even further – enabling you to search by property type, property age, length of residency, gender, age and income level – all for just 8¢ per record. In addition, premium selection criteria allows you to search by specialty interests, ethnic descent and available equity (this increases the cost by 5¢ per record for the first select and 2¢ per record for each select after that).

This option is perfect for:

  • Niche marketing to seniors, investors and move-up-market candidates
  • Geographic/neighborhood farming to confirmed homeowners
  • Absentee owners

 

Option 3: Nielsen PRIZM®

This option is backed by powerful science-driven mailing list recommendations matched by industry from the people who’ve been compiling data on what people want, see, share, like and buy for decades. Nielsen measures and monitors what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis – having a presence in 100+ countries. This premium data option is just 12¢ per record.

This option is perfect for:

  • Quick in-depth custom mailing lists
  • Powerful data analytics to drill down to your best possible customers
  • Pre-built targeted postcard campaigns to pre-segmented mailing lists

 

Agents stall in their marketing efforts when they don’t know three things: who to send to, what to send and when to send it. If you’re ready to start effectively marketing YOUR real estate business, we can help with all three: the WHO (powerful targeted marketing list options listed above), the WHAT (direct response postcards, newsletters, Market Dominator) and the WHEN (every 28 to 45 days to create the top-of-mind awareness that helps make your name a brand name).

Questions? We’re here to help! Give us a call at 866.405.3638, or learn more about targeted mailing lists on our site today.

    

Need Help? Call 866.405.3638

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